Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
Open 24/7/365 days, get the strategy, the words, and more time back in your week with our copywriting templates and on-demand workshops.
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Crowd Faves
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Behind the scenes of my $200K program launch
Burn Out And Being Kinder to Ourselves with Dr Rebecca Ray
12 Random Acts of Kindness To Nurture Your Audience Now
Psst. Did you know we have a Podcast?
For bite-sized copy, content, and consumer psychology gems, wrap your ears around our Brandfetti podcast hosted by our founder, Anita.
Listen to all
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