You’re gooooooood at what you do. Like, really good.
And you’re showin’ up. Posting. Tweaking.
Feeding someone else’s copy to ChattyG and Claudia at 9pm, typing “now make it sound like me”, cold cuppa by your side. #itsokyoursecretissafewithme
Having landed here, there are some things I already know about you...
Hey there, creative biz owner.
Hey there, business coach.
Hey there, e-comm biz owner.
Hey there, social media manager.
Hey there, service-based wizard.
But between you and me?
Your feed is starting to look like one giant AI word salad.
Your engagement has tanked.
Your sales and enquiries are suffering cause people don’t know what you’re actually selling.
Same hooks.
Same carousels.
Same “here’s what nobody tells you about...” (spoiler: everybody is tellin’ you.)
90% of your opt-ins are gatherin' digital dust in your inbox and you're still stuck in the same spot, in #OverwhelmCity.
You have all of the info (ya know what I’m talking about - “create quality content!” “be consistent!”) but NONE of the practical steps or structure that is tailored to your biz;
You’re stuck with a bunch of "generic" templates on a PDF that you have no idea how to adapt to your business;
You’re stumbling around in the dark posting things with absolutely zero strategy, zero objective and zero engagement and connection.
You're left with a million tabs open (on your browser and in your brain) . Because you still don’t know how to write captions that’ll strategically grow your audience, magnetise your dream clients and sell without feeling “salesy” - in a way that FEELS like you.
And at the end of the day?!
ANot that long ago, you could win by simply showin’ up.
Post consistently. Share some value. Done.
Then AI happened.
And overnight, “consistent” and “valuable” became free. Everyone’s got it. Your competitor’s got it. Their VA’s got it.
So here’s the line in the sand.
The old way: Be consistent. Give value. Post more.
The new way: Be the only one. Say it your way. Post less, land harder.
The old way has you competing with every human who owns a keyboard and a ChatGPT login.
The new way? You’re not competing at all. ’Cause there’s nobody to compare you to.
Most people think the answer is better prompts. It’s not.
A better prompt gets you a better version of what everyone else has.
Why being a category of one is no longer a nice-to-have
And that’s the bit people buy.
It’s not that they’re better than you, or know more than you.
They’ve just got a WAY of doing it. A way of saying it, packaging it and delivering it that is unmistakably theirs (and converts)
Find that, and everything you create (with or without AI) could only have come from you.
The good news? It’s not a natural gift. It’s findable.
And we’re going to find yours in 90 minutes.
The secret is your edge.
Part 1: THE UNCOPYABLE FACTOR™
aka your edge
You know how some people just have that thing and you can’t help but binge their stuff? We’re findin’ yours. We’ll identify your content edge and your natural way of creating, then crystallise it into one line so it becomes your anchor.
Part 2: THE ONLY-YOU ANGLE BANK™
aka your next 30 days of content
A sleeves-rolled-up mind-storm where you’ll map 30 content angles only YOU can post. They come straight from your Uncopyable Factor, so no competitor could share them and no prompt could cough them up.
Part 3: THE PSYCHOLOGY-BACKED POST
aka how to write it
I’ll walk you through 3 psychology-based copywriting frameworks that are working really well right now. Then we’ll pick one of your angles and write it together, live, so you leave with a post ready to go.
PLUS: BTS OF HOW I SUPERCHARGE IT WITH AI
aka your month in minutes
Peek over my shoulder as I turn the rest of your angles into finished content, without it sounding like a robot wrote it.
Here’s the breakdown of our 90 minutes
introducing
introducing
introducing
The Caption Formula Workshop
On Demand Workshop
This works out to be approximately $100 AUD. Price is inclusive of GST for my Aussie folks. (Note: your purchase is for one attendee only. All sales are final.)
I'm in!
$67
USD
Join today for only
Value: $700
(Value: $[X])
Your next 30 days of content angles that only you can post
(Value: $[X])
Your Only-You Angle Bank™
The one sentence that sets you apart, ready for your bio tonight (Value: $[X])
Your Category of One Line
Your edge and your way of creating, named and mapped
(Value: $[X])
Your Uncopyable Factor™
WaLK AWAY WITH
A behind-the-scenes look at how I supercharge it all with AI
ready to publish
(Value: $[X])
One post written together
The frameworks that are working right now, to copy, paste and fill in the blanks (Value: $[X])
3 psychology-based copywriting frameworks
TOTAL VaLUE: $[X]. YOURS FOR: FREE (FIRST 200).
What people are saying about
The Caption Formula Workshop
Great. Cause this isn't just another workshop or masterclass.
I have strategically designed this workshop so you walk away with not just "more information" but HD clarity on what to write, but a go-to system, that you can come back to time and time again.
“But Anita, I don’t have time to sit through yet another workshop/masterclass!”
Where you'll be equipped with a simple yet strategic system and structure (one WE have tried and tested on our own account and for our clients!) that we'll help you tailor to make your own, to know exactly what to write and share on your gram' and how to write it. You'll also unlock lifetime access to the replay!
Join us in the 90-minute Mini Workshop
Let's break it down.
The 3-Part Wordfetti Caption Formula Method
Geared for connection and conversion, you'll walk away with a bank of content ideas that's tailored to YOUR business. Bye-bye to feelin' lost for what to share and hello to writing posts that you know will magnetise your dream clients. Turn your gram' into a strategic and consistent lead, nurture and sales machine.
More connection.
More conversion.
More hours back in your week. More ease. More time for yays. With your own time savin' system and an easy to implement repurposing strategy, you'll be able to strategically turn 1 caption into 10 pieces of content.
BOOMCHICKAWOWWOW.
(Updated with the most recent ChatGPT Strategies!)
Turn 1 caption into 10 pieces of content
In 2024, businesses with a strong content ecosystem wins. So allow me to share with you how I can turn 1 piece of content into 10 pieces and repurpose it across multiple content platforms and channels. And how you can too in less than 1 hour a week by building your ChatGPT team of robots.
Part 3: THE REPURPOSING
ENGINE aka time creator
Next, we dive into a hands-on sleeves rolled up 15 min mind-storm activity. You'll walk away with a BANK of strategic content ideas that's tailored to YOUR brand that's designed to build connection, position you as the authority, and convert (and? HOW to write em' through psychology backed copywriting formulas)
Part 2: THE CONTENT BANK AKA TOPICS TAILORED TO yOUR BRAND
First part of our class together? We're jumping right in with unpacking what the heck you share and write as content by diving deep into our psychology-backed proprietary content system (loved by over 600+ raving students). This strategy in itself is what our clients used to pay us thousands for per month.
Part 1: THE FRAMEWORK
AKA What to write
Here is the break down of our 90 minute workshop
What people are saying about
The Caption Formula Workshop
Walk away knowing not only what to share on your gram, but how to write it and strategically turn that 1 caption into 10 pieces of content.
Repurposing System: a behind the scenes book into how you can save hours too, and turn 1 caption into 10 other pieces of content and how to pour gasoline on your content with ChatGPT (Value $147)
Mind-storm of a bank of content ideas that's tailored to you and YOUR brand (Value: $67)
Our proprietary Content Formula, so you know EXACTLY what to write and share on Instagram (and other content channels) (Value: $197)
A 20 page + workbook - that we will complete together in the workshop so you walk away with your brand's Insta game plan (Value: $55)
8 x Instagram Caption Templates and ChatGPT prompts that align to our formula will be shared for you to copy, paste, fill-in-the-blanks. (Value: $67)
The Caption Formula Workshop (and lifetime access to the replay) (Value: $297)
Silika Boxer of Social Butterfly
"This workshop is value laden, choccy block full of non google-able, easy to understand, creator of *so* many 'a-haa' moments. Anita takes you step by step through the process of writing captions for your brand in a way that is very easy to translate to your own business. This workshop helps to transform the captions you write to have purpose and meaning to your intended audience! And the best thing? It's lifetime access. I have returned to the course slides and notes time after time!"
Jungle Boogie Gifts
"My fav part of the workshop was the pillar prompt brainstorming. I've seen and heard experts talk about their pillars but I've struggled to get ideas for them. To come away with 3 pages of ideas from that quick session was so valuable."
Rachael Bonnetti
"Although I'm doing your signature course WYW, this workshop was still so valuable. So many nuggets that came to me when you were doing the content prompts. I just wanted to let you know, thank you Anita!"
Amy Michelle
"After implementing some things, my engagement is SKY HIGH. Like 3 x more engaged. This is HUGE. All hail Queen Anita!"
A lawyer turned brand strategist, copywriter and coach, and the person behind words that have helped my clients generate $50M+ in sales.
People assume some of us just have that natural vibe online. Heck no. I’ve just spent [X] years working out exactly what my edge is, and everything I create starts there. [Edit to fit.]
That’s exactly what we’ll build in 90 minutes
Hi, I’m Anita.
I'm in!
Because when you know what to say, how to say it, and how to strategically repurpose content?
Ease. Consistency. Results.
Know it no longer has to be hard, overwhelming or cost you a lotta $$$.
So if you’re ready to strategically grow your audience,
There’s no catch. No hidden agenda. No strings attached. I created this pre-recorded Workshop simply because I know one of the biggest pain points you have are words. And I want to equip you with a simple yet strategic structure (that can be tailored to your brand) to not only know exactly what to say to your audience but HOW to come up with content ideas to amplify your message.
What I'm sharing with you isn't simply what I've learnt, but it's what we have practiced over the last 4 years and have also successfully seen results in for our clients.
$67? What’s the catch, Anita?
faqs
You will be equipped with Wordfetti proprietary 5 pillar content formula and Instagram caption strategy. And Anita will personally be walking you through on how you can make it your own, a bank of content ideas as well as copywriting strategies to write captions that not only increase your visibility to your ideal audience, but one that is geared to convert.
This workshop is broken into 3 parts: What to say, Content mindstorm session where in 15 minutes we'll ideate months worth of content together, and How to get the most mileage out of one piece of content (AKA how you can strategically turn 1 caption into 10 other content pieces).
In this workshop, we will be working together to fill out your workbook so that you walk away with a go-to next time you're brainstorming what the heck to write on Instagram. I’ll also walk you through my brainstorming process so you’ll leave with a whole heap of content ideas you can implement straight away. (Note: bring lots of paper)
But most importantly? The framework I’m teaching is designed to give you a system you can adapt to your voice and your business. You won’t just know WHAT to say, but HOW to say it in a way that’ll create loyal advocates for your brand and ultimately create more ka- ching! (All, while being authentically you.)
In the past, our attendees have mentioned they've walked away with 2-3 pages of content ideas and within the 20 minute exercise within the workshop, over 3 months worth of content ideas.
However the session itself will be niched to Instagram content in particular.
The Caption Formula Workshop (TCFW) focuses on purely content, and in particular Instagram content. It's about knowing what to share to increase visibility, amplify your magic, and cultivate connection with your ideal audience. Whereas Wordfetti Your Words (WYW) is about helping you craft the DNA of your brand through words (e.g. your mission, content and customer journey, understanding the emotions, psychology and drivers of your audience) and by helping you uncover your unique sauce.
In a way, the two actually go hand-in-hand in a tango. WYW is suitable for those who are ready to cement their brand DNA and uncover their stand out factor. TCFW is suitable for those who are ready to consistently and strategically grow an engaged and organic audience, and level up in their visibility.