Where the art and science of words and language collide.
🖼️
🧪
wordfetti (verb).
words that stick, ignite emotion, and zig when others zag through the power of psychology. We help you use the medium of words to thought provoke, spread ideas and drive action.
Wordfetti is a global copywriting house
Our big why? To help brands zig when others zag and create a dent in their industry through our unique methodology that blend psychology, design-thinking and words.
Things are done a bit differently at Wordfetti.
dedicated to one thing and one thing only: words.
Copywriting to us ain’t just about putting nice words and sentences together.
It's not just about perfect oxford grammar, or spelling, or writing purely for SEO.
All of that is important.
But copywriting to Wordfetti, is really so much more.
Words are the central medium in how we as humans connect, share stories and communicate.
And in the world of business?
Words have the power to ignite ideas
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Words have the power to solve problems
Words have the power to trigger emotions.
And for this reason, at Wordfetti, and sits at the core of what we do.
And most importantly?
When executed with precision, words have the power to drive action.
human behaviour
empathy
We are human behaviour and data geeks. Because to us, great copywriting is really about getting under the skin of your brand and your business and pooling together your purpose, your brand image (are you fun? serious? credible?), your vision, and your spirit into a story.
A story that resonates.
A story that is engaging.
And a story that is powerful.
Because after all, we are creatures of emotion, and we cannot deny that this is how we are all inherently wired.
Our Secret Sauce
What makes us different? It’s a fair question.
We mix consumer psychology and design thinking and fuse it with words.
The answer is not just in the words we write, but in how we think. 🧠
A trifecta.
Here is a deeper look…
Methodology
The
Meet the brains
ANITA
Founder
Head of Operations + Tech Magic
Here at Teamfetti, we’ve had the incredible pleasure of mentoring strategists, copywriters and marketers. Want us to connect you with someone who is Fetti ticked has learnt our unique methodology and has gone through our process?
Yeah you do.
Join The Wordfetti Club, and let us match-make and connect you.
And our Fetti’fied Copywriters
Lawyer turned copy and brand strategist, Anita fell in love with the power of words and how the delicate choices of them trigger different emotions. Her vision for Wordfetti? Help brands zig when others zag, through the power of psychology, design-thinking and words. Today, Anita consults, teaches in our programs, jets around the world on the international speaking circuit, and injects her genius to Wordfetti clients as a strategist, mentor, and above all, friend.
Anita
CEO
YAY:
NAY:
Doggos, getting lost in new cities, durian, gifs
Turbulence. (Sorry to the person next to Anita.) Update ready to install notifications.
The brains behind our brawn, Shaz is our Head of Operations and resident string-puller. She co-ordinates all Wordfetti digital products and programs, client management, and odd stray cat. Shaz is a snowboarding baddie who, despite solving all our business puzzles like a boss, is actually a fairly average Monopoly player. (And don’t even mention Sudoku…)
Sharon
Head of Operations
YAY:
NAY:
Cats, watching Dash Cam Owners Australia videos, pasta (any and all types)
Bending book spines when I read, AppleCare+, touching coins. It makes your hands smell, trust me...
Psst...
Before you go
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