If someone asked you what you do for a living, would you:
Freeze up, get a case of the wobbles, or scramble to change the subject
(AKA leave the DM on read until you can figure it out)?
B
Confidently bust out an effortless answer about the value of what you offer
A
If the answer’s B, then read on, my friend.
Because the ability to communicate your secret sauce in language that feels 100% true to you anytime you want?
Is closer than you think.
What people are saying about
Wordfetti Your Words
You’re good at what you do
If only you could just find the right words to say that!!
You’ve got a growing biz that’s gaining traction.
You’ve got the skills, experience, and street cred to prove it.
And you’re brimming with ideas, offers, and insights that have the power to transform people’s lives.
Sure, when friends and family ask about your business, you can sorta string an answer together…
But when it comes to marketing your biz to paying customers?
You clam up faster than Ariel with her human legs.
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Check out your competitors’ websites for inspo only to get struck down by FOMO instead.
Second guess if your writing is good enough to cut through the digi noise (“Is it too much? Just right? Not enough?”).
Type, smash the backspace, and type again because the words don’t feel right.
Get paralysed by the blinking cursor because you don’t know how to attract your ideal audience.
Because no matter how many times you’ve attempted to write your own copy or define your brand, you still…
Spend 3+ hours umming and aaahing just to come up with one original email or worse ― NOTHING to show for it.
Outsourcing to someone else ― Only to end up in a frustrating circle of edits, rewrites, and revisions because neither you (or your copywriter) are clear on what you do.
Splashing money on more social media courses and visual branding ― And still not getting sales because you can’t communicate your point of difference.
Using tools like ChatGPT ― Which gets the job sorta done, but the copy is uninspiring, feels ick, and doesn’t sound like YOU.
Then your thoughts start wandering...
“Maybe it’s me?”
“Maybe, I’m just not a good writer.”
So you try...
And not helping the people who need your solution the most.
Not being visible to your audience.
Not showing up as your full self.
And every passing day that you struggle to talk about your business, is another day you’re:
Riding the rocky revenue rollercoaster, struggling to bring in qualified leads.
Feeling like the Wish.com version of someone else’s brand.
On a treadmill, constantly chasing for that next sale instead of having it effortlessly flow.
With a website and social media presence that always feels meh and half-done.
And after all that time and money spent, you still find yourself in the same place…
- carmen b of jollygood
Anita!! 12 months ago I was working at launching my business, 3 days ago I did it! It launched! The universe was on my side and I received an order for 90 gift boxes the day BEFORE I had even launched. So I wanted to let you know how grateful I am to have had WYW by my side for the last 12 months and how I can watch the same recording I did 6 months ago and still get something new out of it because I am at a different place.
"I received an order for 90 gift boxes the day before I launched!"
Word on the street
Is easier (and dare we say, more fun!) than you think!
When you have the right frameworks and understanding of human psychology ―
✅ Knowing exactly what words will connect with your audience…
✅ Finding your unique voice and message…
✅ Standing in the spotlight…
✅ And winning hearts and driving sales….
You don’t have to dread the writing process.
But before you call it quits, you should know…
And if you, yourself, can't communicate why WHAT you do and HOW you do it is different from your competitors?
Not even red wine (or AI)
will help it flow.
In business, the BEST communicator wins.
In business, the BEST communicator wins.
Here's a truthbomb
Anita Siek
Hey, hey! I'm Anita, lawyer turned copy and brand strategist who also has a Psychology and Linguistics degree under my belt.
In 1 year?
I built my side-gig Wordfetti from knowing NO ONE in the industry to a waitlisted studio and digital learning hub with a $250 DIY’d website and little to ZERO ad spend until my 3rd year.
But who are you?
How, you ask?
No matter what shiny object, trend, or platform popped up (and there’s been a heckuva lot) ―
My ability to translate ideas into tangible words and turn these words into sales through psychology is THE secret weapon that’s given me the edge in the digital world
(And soon, it’ll be your secret weapon too 😉)
👀
👀
- Double Wordfetti’s growth each year (yep, even in the pandemic)
- Sell-out our digital offers including my high-touch Mastermind 3 years in a row
- Turn our launches around by simply tweaking the messaging and emails in our launch (yep, even during a "recession")
And over the last 6 years, we’ve been able to help our clients who run multi-6,7, 8 figure businesses EXPLODE their growth and see results like:
- Generating $150k in sales and bookings from ONE email for a hospitality client
- Tripling the revenue (x3) of a product based business through a series of email campaigns
- Clients being able to finally charge what they’re truly worth (which in turn allows for them to work less!) because they can communicate their value
Because the ability to communicate is the ability to sell
That? Is not a coincidence.
When you can translate your visionary ideas into words that strike a chord with your audience…
You can:
Win hearts & wallets because your customers finally understand what you do
Charge higher prices because you can communicate your value
Strategically brief contractors or team members with ease because you know exactly what sets your brand apart and how to communicate that
Become the go-to brand in your industry instead of “one of many”
THAT’s the power of knowing how to write.
And it’s why copywriting is the ONE skill that has no expiry date and will serve you no matter where you are in business.
But first, let’s address the virtual elephant in the room…
AI tools like ChatGPT can be an incredible tool in your content creation toolkit…
But only if you know how to use it properly.
Because real talk? AI is only as good as what you put into the chat box.
And it can’t tell the difference between you and any other biz owner in your industry unless YOU tell it what makes you special.
(Which means, you’ll end up with the same generic messaging as everyone else).
But when you’re able to laser in on your stand-out messaging, develop a unique voice, and communicate WHAT your brand is and WHY you’re different?
You’ll stand head and shoulders above everyone else who’s depending solely on AI.
To equip you with the fundamental skills to translate your ideas into words, and communicate clearer and better with your audience so you can zig when others zag, improve your visibility, and make more sales.
So my mission?
“What about AI?”
Imagine... x8, x9, x10 your ROI in less than 12 weeks.
— Ashley, launch copywriter
When I first started my copywriting journey, someone recommended I follow Wordfetti on Insta, and I'm so thrilled I did! Once I saw the Wordfetti Your Words program, I knew I *had* to join. My clients pay me a lot of money to build their brand and market their business, so I wanted to upskill as much as possible so I could deliver killer results. And yes, WYW most definitely delivered.
Unlike other copy programs that just walk you through the basics (snore), Anita teaches you how to go wayyy deep into the customer's mind so you create copy that resonates - every single time.
Her insights in WYW on design-thinking also taught me how to build brands that would stand out and last. I've now been able to make my clients happy, make myself happy, (thanks to the incredible ROI through investing in WYW!), and make the world a happier place all because of dang good copy. Next time WYW opens, do your business a favour and get on it.
"My clients pay me a lot of money to market their business, so I wanted to upskill to deliver the best results. WYW? most definitely delivered. (Thanks to the incredible ROI!)"
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"The Wordfetti program was life-changing. We had $15K worth of sales in the first month alone (x8 my ROI!), and received an influx of inquiries."
— Stacey, Nutritionist AND culinary Storyteller
I joined the Wordfetti Your Words program and coaching because I was about to launch a new business and wanted to uplevel. I really wanted to get to the heart of our message with the goal of winning over our client's hearts.
Through WYW, I created our Brand DNA, wrote our website in 2 days, and the launch was amazing. We had $15K worth of sales in the first month alone (x8 my ROI!), and received an influx of inquiries, which was the goal!
WYW is so much more than just a copywriting course. I really felt like it gave me the foundations for the whole business. It combines business skills, marketing, copy, like just the whole foundation and the core of your business, and you learn how to market it.
I would recommend WYW to any new business owners, anyone doing a launch or anyone ready to up level in their current business. It was life and brand-changing for me!
— Madison, Content Marketing Freelancer
4 months ago, I signed up for what I thought was just going to be a copywriting workshop, and it ended up being one of the best things I've done for myself in a long time. And definitely, the BEST thing I've done for my business to date. One of the main reasons why I even joined Wordfetti Your words was because I had just recently started freelancing full time. And it was constantly ping pong between feeling really confident about my skills. Through WYW I feel like I've squashed imposter syndrome and have got the biggest confidence boost.
In fact, since WYW I signed on my biggest retainer client to date. And I really don't think that I would have had the confidence to do that without going through this program. And it's setting up an amazing trajectory for me to see even more growth really, really soon.
I literally signed up to WYW on the spot while doing a free webinar with Anita because I loved her energy so much. I saw the kind of people that she was attracting, and I was like, I want to be in that group. I want to feel that energy. And being in a group going through these processes together and growing together and cheering each other on has been incredible.
One of the coolest parts is that even though I'm done with a 12 week programme, I'm still in that community. You can redo the programme again, which I will, as I'm establishing myself in my business. So I'm really excited to keep growing myself in this community and continue having that accountability and that support to fall back on!
"I signed on my BIGGEST retainer to date! x8 my ROI in 12 weeks."
"NO MORE SECOND GUESSING! Having my very own well-defined and CLEAR AF messaging was the best gift to me (and my business)."
— Ingrid, Brand & Web Designer
As a brand designer I do messaging for my clients as part of the brand strategy phase and it felt so off that I was second-guessing my own. That was a big nope that kept me always "changing and testing", it was exhausting. I was so tired of feeling "meh"/"this will have to do". I love learning so I wanted to find something that truly felt tangible, not more theory, but action-focused change. And I did find that in WYW.
Within 2 weeks of finishing my Brand DNA, I booked 2 back-to-back dreamy projects (worth $17K+!). X9 my ROI literally in 2 weeks.
Now I have so much CLARITY. I can finally stop changing things over and over and over... And I have CONFIDENCE! To the point that I stopped feeling like an awkward duck and embraced more of my brand. That was the greatest win, that confidence that I KNOW how to finally show the benefits over the features with a true framework to always know how to refine it.
Having my very own well-defined and CLEAR AF messaging was the best gift to me (and my business). And the response to that has been so good. Literal DMs from people noticing. I attribute that to the clarity in my messaging :) Also, the time saved!!! I love going back to the workbook as a reminder to myself and I don't waste time agonizing over "how to explain this thing I do from a benefits point?"
Plus, having a safe space with such cheerleaders like Anita and Tran in the community, it's so good for an introvert like me.
WYW more than a copywriting course, this is actionable learning, a system and framework to clarify your message in a simple way that just works.
— emily, founder and hr strategist
I found Wordfetti on instagram and I signed up for their flagship course "Wordfetti your words" as I needed help copywriting for our new website. Anita Siek is an absolute gun, the course was amazeballs.
Exceeding my expectations in so many ways. The way Anita teaches you how to write killer copy is next level. Not only does she make it fun, interesting and easy to apply. All of her strategies and tools actually work. I could not recommend this course and Anita enough. If you are feeling stuck and need to up-level your copy to drive sales then this is the course for you!
Thank you so much Anita, I am so excited to watch the leads roll in after implementing all I have learnt!
My new copywriting and branding has transformed our website into a lead magnet machine!
"From 6 leads a month to 64 leads a month in 3 months! Our new copy has transformed our website into a lead magnet machine!"
A brand that doesn’t do normal. You’re ready to do the work. To show up. And you are so ready for the hard work and results to pay off.
Juggling a million things at once, and are READY to spend LESS time in overwhelm and MORE time in strategic areas of your biz to drive the best results.
Finding yourself feeling frozen when speaking about your brand, and you're ready to
win hearts, become the go-to in your industry, and make MORE SALES with your words and marketing.
Keen to replace stress, uncertainty, and content paralysis with the magical sounds of PayPal, Stripe and $$$ notifications.
Ready to LOVE your brand again, and for 2023 to be a game-changing year of more (dream) clients, more intentional growth, and a mega uplevel in your revenue and profit.
And you? You are...
Seeing all the heart eyes?
Then I'd love to officially invite you to join…
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the
experience
On demand
So you’ll never be at loss for words again!
To help you smash through your limiting beliefs, get crystal clear on your stand-out messaging, and understand your customer’s journey from inception through to sales…
The goal?
So you can dive in at your own pace, take your time in implementing and ability to come back and refer to the program time and time again. Oh and extra cool thing? For those who want to take their learning to the next level, your investment of WYW on-demand can also be 100% applied as CREDIT into our next live coaching cohort of WYW Live.
A $1,397 credit into our next live cohort
By joining us in WYW, you'll unlock access, templates, resources and tools that we have developed to help our clients and hundreds of our students to nail their messaging, find their voice and write words that sell.
That's over 100+ pages of workbook magic.
Worksheets, tried-and-tested psychology backed frameworks, and plug and play templates
💻
Instant lifetime access to our 6-phase hero curriculum backed by psychology for you to help you nail your messaging and write words that sell
Our methodology blends consumer behaviour, sales psychology, and design thinking so that every single piece of copy you write? Drives results.
We know you're busy so our lessons are bite sized in nature with each lesson to be 15-20 mins in average length.
With our repeatable step-by-step system you’ll go from second-guessing your business to clearly communicating what makes you so heckin' special!
Here is how we're going to do it:
WYW is MORE than a copywriting course, program or membership
The on-demand program givin' you everything you need to nail your messaging, find your unique voice and Brand DNA, and write words that sell (without the ick) through psychology (so that you can spread your message like wildfire, win hearts, and drive sales anytime you want).
Love Notes
kind words
Imagine the feelin' of kicking imposter syndrome and perfectionism to the curb...
— Zoe, Kajabi web site design and launch strategist
As a Kajabi web site design and launch strategist, I joined WYW to become more confident in my messaging and writing. I wasn't clear on who I was speaking to, what I should be saying or how to connect with my audience to then convert sales. I wanted to make the content creation and copywriting more easeful!
After WYW, I am more consistent with my content because I am now more confident in what I am saying and who I am speaking to. I can create my content for the week in less than an hour. I have changed my offers to make sure I am really helping clients with a tangible problem after working through the first 3 phases of the course. I have rewritten my entire website to make it speak to my ideal client. I launched my membership and thanks to the feedback I got on my ads and opt-in pages my cost per lead (CPL) HALVED from my last launch.
I can sit down and write an opt in page or sales page easily because I have confidence and clarity around my message!
From the moment I signed up I was completely blown away with the level of support, the surprise bonuses and the genuine level of care that Anita and the Wordfetti Team delivered. The real time support on the calls was worth the investment hands down! This course has been the best investment I have made in my business. The support, the genuine level of care, the in-depth curriculum have all helped me to reshape my business and show up with confidence to better support my clients. Not only has it helped me to better my own copy but I feel more confident in guiding my clients with writing their copy for their websites and sales pages thanks to everything I have learnt in WYW.
I would seriously recommend WYW to all my clients and I often send people to check out Wordfetti.
"This course has been the best investment I have made in my business!"
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— Miki, Nurse and online business educator
I've had an idea of starting a coaching business but I was scared it would be a waste of my time, so I've held off the idea for a long time and decided to stick with what I do well, which is my clinical work. Then I saw my friend raving about how her new business is overgrowing because she joined WYW, and it caught my attention.
Initially, I planned to start my new business after I finish all WYW lessons, but in the middle of the program, I became too excited, so, I started to build a new website and my courses. Within 1 month after I launched my first mini online course, I made more than $1100!! (and that's just the beginning). Not only that, I have got clarity on my vision of my business and confidence in my business skills...and most of all amazing connections with these top-notch business legends all over the world who were a part of WYW. The inspiration and encouragement I receive from them are incredible! Seeing them thriving truly inspires me and makes me believe that I can succeed also!
If you're on the fence, know this: You'll get more than what you think you'll get. It will be a life-changing experience!
"You'll get more than what you think you'll get. WYW is a life-changing experience!"
— Jacqui, Founder of Salvida
I joined WYW right at the start of my new venture, 'Salvida.' I was on a quest to carve out a distinctive voice for Salvida. Although I considered myself a competent writer for longer pieces, social media captions were my Achilles' heel. That's when I had a hunch that WYW could be the key to breaking down these barriers, transforming the tasks I dreaded into something enjoyable and effortless!
WYW, without a doubt, activated a "word tap" in my mind. The phases, calls, and masterclasses ignited a creative spark. Now, words flow effortlessly, and I'm constantly generating new strategies to ensure Salvida is a 'blue ocean' baby. The comprehensive Brand DNA I developed through the course has streamlined my business establishment process. For instance, when I handed it to my graphic designer, she nailed the brand assets like the logo and type fonts on the first try, saving both time and money with no need for revisions!
WYW is the not-so-secret 'game-changer.' It unravels the psychology and strategy of communication, bringing clarity and focus to everything you do.
Honestly, I'd say WYW is a must for everyone. I figured WYW might just help me fine-tune a few things I was struggling with. Well, let me tell you, WYW went above and beyond. It didn't just fine-tune; it turned my whole approach to my business on its head. It pointed out a few bumps in the road from the past, too. My only regret? Not taking this course earlier. Seriously, WYW is a game-changer for anyone, no matter where you're coming from or what you've done before.
"My only regret? Not taking this course earlier."
— Vanessa, Holistic baby reflux consultant and VA
I joined Wordfetti Your Words in 2022, a year ago, because I really needed help with everything from writing content, writing emails, and mainly learning how to connect with my audience better. Back then I really wanted WYW to also help me launch and kickstart my virtual assistant career.
A year on, and now? I'm just so much more confident, so much more at ease with knowing what to say and how to say it, and how to connect with my audience. And I have a whole bunch of content that I have written during all of the exercises from word video words that I can just jump back into, and create something really quickly when I'm out of ideas or out of inspiration.
Not only that, I am now a fully booked out virtual assistant and continuing to help my reflux clients. I have also had a significant increase in sales and my online products and my reflux business. It's been an incredible year and I seriously have WYW to thank for that.
I've stayed in touch with all the Wordfetti staff and the community that they provide on the Facebook group never ends. So it feels like I really made lifelong friends and just an incredible bunch of people that make you feel like you're part of a really special family.
If you're on the fence, just jump in. Honestly. You will have no regrets whatsoever. It was the best business decision I've made in my life, the connections that I've made, the clients that I have found all through during Wordfetti Your Words, honestly, it'll be the best decision for your business.
"I am now fully booked out! WYW has been the BEST decision of my life!"
— maria, exercise physiologist + women's wellness coach
Wordfetti Your Words offers so much more than I initially expected. When I signed up, the content sounded incredible but there is also so much value in the collaboration and sharing within the WYW community. Anita facilitated all of the bonus calls, activities and challenges. They were always so much fun and such a unique experience to be able to give and receive supportive feedback from fellow WYW members, as well as from Anita.
As a holistic health and wellness practitioner, I understand the importance of knowing and speaking to my audience from a human-centred approach and that’s exactly what attracted me to WYW, it helped deepen my understanding even further!
It has been one of the greatest investments I’ve made for my business and I would definitely recommend it for any business owner who wants to tap into new insights and build their business with a heightened understanding of their ideal audience and how to get your unique message out there in an authentic way.
"It has been one of the greatest investments I’ve made for my business!"
Here's what we're diving into in WYW:
Let's break it down
Truthbomb. Secret #1 to writing copy that sells? It's never JUST the product or the service you offer. But how do you identify the real VALUE of what you sell? In our first phase, we get straight into business by helping you get HD clarity on exactly what it is that you're selling. We uncover gaps, identify potential roadblocks so we can bid them adieu and explore exactly how you're going to get from A to B (where you ultimately want to be).
Getting HD clarity
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View the outcomes from phase 1
PHASE 1
Next? We dive into the psychology of words and the intersection of that with sales and consumer purchasing decisions. In this phase, you'll uncover the psychological triggers for your audience and learn how you can leverage the relationship between words, human memory and emotions to drive eyeballs (the right ones), heart to heart connection, and MORE SALES. (and have them come back for MORE) Prepare to have your mind ba-ba-blown in this phase because you may very well never ever see marketing, copy, content, and branding the same again.
The Psychology of Words
PHASE 2
View the outcomes from phase 2
To get to your audience's hearts, you've got to get into their minds. This ain't no traditional let’s-put-your-persona-together activity. Na da. From customer insight challenges, to exploring design-thinking (a creative problem solving method used by Airbnb and Uber), to helping you identify the EXACT words to use to connect to your audience and sell... you’ll walk away not only with a clear understanding of who your client is, but HOW you can leverage this to write copy that will connect better than at-home wifi AND have them openin' up their wallets to hit that "buy now" button.
Uncovering what makes your audience tick
View the outcomes from phase 3
PHASE 3
If you know what to say but you don't know HOW to say it, chances are, you don't know your voice or your message. So in this phase, we craft the DNA of your brand: mission, vision, brand values, voice and positioning.
You’ll walk out of this phase knowing who you are, what you do, and what your brand stands for. And best of all? You’ll also have your Brand DNA completed, to handover to a VA, designer, copywriter, social media manager or team member so each time you outsource? It's consistent.
Your Brand DNA
PHASE 4
View the outcomes from phase 4
Let's be honest. There's a lotta digi noise out there. And although it once used to be all about creating something that "stops the scroll", attention means zilch if it doesn't translate into sales. So in this phase we dive into exploring your content eco-system and not be absorbed into the content creation black hole and feel overwhelmed.
By the end of this phase? You'll know how to create content that not only grabs attention and increases visibility, but will also nurtures, establish trust and connection, and translate this into kachings and sales.
Content that creates wild demand
View the outcomes from phase 5
PHASE 5
Last but not least. Sales. Conversions. Retention. And reselling. In this final phase of WYW, we dive into a myriad of psychology-backed approaches to not only increase sales, but increase the life-time value of one customer.
On completion of this phase, you'll know how to move an audience from "maybe" to "I need this now", know how to speak to all the different stages of a buyer's journey (yep, truthbomb: not everyone is ready to buy), and why we believe the traditional marketing funnel is flawed (and what you should focus on instead).
Sales mastery and retention
PHASE 6
View the outcomes from phase 6
By the end of the program, you'll:
Write persuasive, human-centred words that connect and sell, and be able to confidently integrate and amplify this throughout your brand touch points: be it website, social media, or your content.
Be equipped with copywriting frameworks, systems and formulas, that will completely change the way you see "writing words that sell". With a nod to design-thinking methodologies and backed by consumer psychology, you'll learn techniques that you'll be able to tap back into, time and time again.
Uncover and have created your own Brand DNA, which contains the core messagings of your brand from voice, audience personas, messaging, mission, values, audience behaviours and more (all in the one place).
Learn exactly how you can get into the hearts and minds of your ideal customers, from their deepest desires, psychological triggers, pains, gains, we'll explore how you can uncover the exact language to use to connect with your ideal customers.
Identify and unblock mindset wobbles, from imposter syndrome to perfectionism, we explore practical ways to help you understand the "why" behind your wobbles, so that when we introduce copywriting techniques, you're able to move through them.
Articulate your why and your purpose, cause you can't communicate your magic, without first being able to articulate it for yourself, with confidence.
You don’t think you’re a good writer
You don’t need A++ in grammar to be the go-to brand in your industry. All you need is the ability to tap into your audience’s psyche and the right frameworks to share your ideas clearly and concisely.
With WYW, you’ll get a 360 degree understanding of your audience’s desires & buying behaviours, a thorough understanding of the psychology of words and persuasion, PLUS frameworks and a repeatable step-by-step system to write any piece of copy.
And once you understand the psychology of words and principles of persuasion? The words will flow like red wine on Sangria night.
WYW is for you EVEN IF:
You plan to outsource your marketing
Hard truth: If you’re not clear on what your brand is and your point of difference? You won’t be able to strategically brief your contractors or team members.
And this mistake? Is what leads to an endless circle of back & forth, edits, revisions, rewrites, and ultimately? Money down the toilet.
In WYW, we co-create your very own Brand DNA:
AKA a centralised brand bible containing your uncopyable brand voice, your stand-out message, your word bank, your audience buying behaviour ‘n’ motivations map.
With this baby in your digital pocket, you’ll be able to hand it off to any contractor and receive on-point and on-brand copy every.single.time.
You want to lean on AI
AI can help you pump out copy fast…
But it won’t be good, original, or have a hope of converting your audience UNLESS you have a thorough understanding of your own brand and messaging first.
(Because the copy it spits out is only as good as the info you’re putting in)
In WYW, we’ll help you pinpoint your unique point of difference and how to communicate it clearly so that the next time you lean on AI? You’ll know exactly what to put in its system and how to tweak it so it sounds wholly and completely like YOU.
Sachi, Digital course creator
Wordfetti exceeded my expectations. When I joined I had nothing. Not a website. Zero. I didn't even have social media or an email list at all. The week I launched my website and started collecting leads, within the first week I almost had 100 leads thanks to WYW. The brand and the copy I have now reflects who I am and allows my business to be different, I honestly love it and wouldn’t have been able to do this without WYW.
"I launched my website through WYW, and within 1 week, I had almost 100 leads!"
Kylie, Founder of Shabby Sisters
WYW – wow, where do I start. If I had a dollar for every #truthbomb and #ahha moment, I could shut up shop now and happily retire - literally! Every business needs WYW in their arsenal!
The WYW completely changed the way I look at my business and how I communicate - not only internally but externally. I now want to write copy, I know what my customer journey is and after 10 years in business I’ve found my ‘brand voice’.
WYW? Best investment I’ve ever made for my business, hands down!
"After 10 years in business I’ve found my ‘brand voice’. WYW? Best investment I've made for my business, hands down!"
April Hardy, Brand designer
As a Brand Designer, I will happily admit - they don’t teach Brand Strategy in Design School.
You’re taught how to design a beautiful aesthetic. To go deeper and offer strategically crafted brands up until now has been reserved only for the pure geniuses who commit to Marketing degrees. Then a game changer happened. *Walks in* Anita, owner & brand-wiz at Wordfetti.
The feeling I get when the lightbulb *pings* in my brain and every bit Brand-Strategy juiciness that Anita shares seeps into my ears is indescribable. I’m already applying what I have learnt not only with my Brand Clients and their strategy, but directly within my own business and am attracting my dream clients and am seeing the results!
WYW has been hands-down the best investment I have made for my business.
"Hands-down the best investment I have made. I'm already applying what I have learnt not only with my brand clients and their strategy, but with my own business to attract my dream clients."
Let's do this thing!
Alright. Alright. Alright
On demand
Lifetime access to all program training (along with future refinements) and workbooks
Brand DNA Template (value: $147)
Our 100+ page workbook, cheatsheets and formulas (value: $1,000)
6-phase hero curriculum by Anita Siek (value: $5,500)
Oh and don't forget these WYW on-demand exclusive bonuses:
✅ BONUS #1: 3 months FREE into The Wordfetti Club (Value: $147)
✅ BONUS #2: Website Copywriting Templates (Value: $628)
✅ BONUS #3: Messaging Matrix Workshop Replay (Value: $997)
✅ BONUS #4: How to turn any disempowering story into your superpower with Celinne Da Costa (Value: $997)
✅ BONUS #5: Rising strong through Uncertainty with Kylie Lewis (Value: $997)
✅ BONUS #6: $1,397 credit for the next live coaching cohort of Wordfetti Your Words
Start now with $539
3 monthly payments of $539 USD
Payment plan
Upfront please!
Upfront payment of $1,397 USD
Pay upfront and save
(and 2 additional monthly payments)
OR opt to pay upfront and save!
$539 USD
Start WYW now with only
— Stacey
"I wrote my website in 2 days through WYW and on launch we secured $15k in sales."
— Emily
"From 6 leads a month to 64 leads a month in 3 months! Our website is now a lead magnet machine!"
— Emma
"I went from 0 clients to being fully booked out and a 278% increase in revenue after WYW."
— Stacey
"I got a 9x return on my investment ($19.8K!) in WYW!"
You may have seen Anita in
"Oh. But is that all, Anita?"
Nope. Not even close.
(Value: $648)
Conversion-driven website copywriting templates and everything you need to be able to write-your-own website copy in 5 days. Inside this pack, you'll have copywriting templates for: Home Page, About Page, Services Page and Product Description Pages. Ready for you to pomodoro up, fill in the blanks over a cuppa' and get that website up and running.
Website in 5 days copywriting templates
(Value: $147)
Get 3 months exclusive access into our private all-in-one membership for online business owners who are ready to level up their content marketing game, supercharge their business growth and reclaim their time, energy and sanity. Monthly masterclasses and monthly content plans delivered to your inbox!
3 months exclusive access into The Wordfetti Club
(Value: $397)
A Canva Template created specifically for you to completely personalise with your brand vibes. This template on completion will then form your very own, Brand Strategy/Brand DNA which we will co-create together through the program.
A Brand DNA Canva Template
AKA bonuses!
Say hello to the
Wordfetti Your Words Showbag
— Madison, Content Marketing Freelancer
"Through WYW I feel like I've squashed imposter syndrome and have got the biggest confidence boost.
In fact, since WYW I signed on my biggest retainer client to date. And I really don't think that I would have had the confidence to do that without going through this program. And it's setting up an amazing trajectory for me to see even more growth really, really soon."
YEP YEP YEP.
We train copywriters inside WYW!
— MEGAN, copywriter
"WYW has been an absolute game changer for my business. As a copywriter, I wanted to learn how I could get inside my audience's (and their audience’s) minds - Anita did not disappoint. Now? I'm well on my way to becoming an evil genius - word edition. Since graduating WYW, I’ve x3 my revenue, signature offer, booked my services months in advance, and feel stronger than ever about what makes me so damn special."
"WYW has helped me rethink my business and create an in-depth brand strategy focused on human-centred design. You learn what makes your clients tick, what they want and exactly how to craft your messaging to turn them into warm-fuzzy, loyal brand ambassadors. Anita’s energy is contagious, her expertise second to none and her generosity mind-blowing. I’ve never met a business owner so invested in teaching her students; going above and beyond at every opportunity."
— Justine, Business Strategist, Copywriter
"I stumbled upon Wordfetti last year at a time when I was most vulnerable. And investing in Wordfetti has been one of my best decisions! Even after spending a decade in storytelling & marketing, Wordfetti Your Words helped me reconnect, refresh and absorb a lot of storytelling intricacies & nuances. WYW ain't your basic programme. The material Anita has curated is very well-structured and interactive. And I find myself keep going back to the materials."
— Prerna, Marketer and strategist
— ellen, copywriter
"There is something innately and infectiously energising about Wordfetti and WYW. I had always been confident in my writing, yet with WYW I have absolutely redefined what I want it to be and how I want it to move forward. To be embraced within the community by strong like minded professionals is an added bonus. Anita has such an authentic communication style and contagious enthusiasm and love of learning, it’s a joy to be a part of. I have such a new confidence, clarity and tone to my writing thanks to WYW (and Anita)."
— RAWAN, copywriter
"The WYW program was THE BEST online program (actually the best) I have ever registered for.
Everything from the presentation, to video explanation, and exercises were so carefully curated and extremely insightful. I highly recommend it to anyone and everyone that is running their own business."
Imagine feeling more confident...
— Marija, career coach for lawyers
I joined WYW because every time I would go to write a sales page or landing page for my workshops, I would just freeze and not know how to communicate the value I would be providing to my audience. It would always feel like a massive task and overwhelming for me to write these type of pages.
Since WYW, my copy has gotten sharper and its been easier for me to write copy for my landing pages and captions on LinkedIn, and it has resulted in more engagement from my audience online and signups to my online workshop! I feel more clear in my messaging and communicating my value as well as how I can address my clients' pain points. I also feel more confident writing landing pages for my workshops and my sales pages.
To me, WYW is more than a copy writing course. It is a course that will help you let go of your self-limiting beliefs, hone in your messaging, write killer copy, understand your client's pain points on a deep level, your brand DNA and so much more. Anita, you are a wonderful human being that deeply cares about her clients.
"WYW will help you let go of your self-limiting beliefs, hone in your messaging, to write killer copy"
— Emma, Therapist
I was about 3 months into opening my practice when I came across Anita and Wordfetti. I joined WYW because I was so overwhelmed with my new private Social Work practice. I knew how I wanted to sound and the value I wanted to provide but I had no idea how to articulate it.
Since completing WYW, my practice is now at capacity with dream clients! My messaging resonates deeply with people, and my business is being discussed regularly. More importantly, I feel so much more confident in my messaging, and my copy finally sounds like me. I didn't sound like a fluffy therapist (because I don't work that way or talk that way when I'm face-to-face with clients.)
Injecting some fun and humour into this challenging space was crucial to me, and WYW helped me achieve that. But my absolute number 1 highlight would be finding my brand voice and having my business sound exactly how I had dreamt it.
WYW is full of so much value and essential knowledge. The work is straightforward and always relevant and Anita and the Wordfetti team are always available and go over and above it in terms of support. I felt so incredibly supported. The amount of value packed into WYW is insane. I also could not believe the depth of the curriculum, when I first logged in and saw it all there my mind was absolutely blown - and it gets added to all the time. It’s not just business-changing but life-changing.
I recommend WYW to anyone in business, and I do so with confidence. I’m so grateful to have found this community.
"My monthly revenue has increased by 278% and I am now FULLY BOOKED"
— Caitlin, Psychologist
I joined WYW on a whim. I enjoyed Anita's teaching style and needed to write words for my new website. I wanted to write my website in an approachable and personal way, but after spending many years writing uni assignments (hello 2 theses) I was unsure how to write without sounding like a textbook!
Since WYW, I've seen a significant increase in traffic from my directory profiles (x3 since starting WYW) to my website. It has been an eye-opening process of discovery making implicit aspects of my business explicit. I now have a focused direction for my practice and I feel confident not only in writing but in marketing.
"Since Wordfetti-ing my website, the traffic from my directory profiles have tripled (x3)"
— Carena, Copywriter
Through WYW, I've seen tangible results in my business. Firstly, my copy has improved significantly. Despite completing other programs to enhance my copywriting skills, something was still missing until I joined WYW. The program was well-organized into bite-sized pieces of info, accompanied by a fantastic workbook, have been immensely helpful. Anita's approach accelerated my knowledge and business growth by at least 2 years in just 12 weeks.
WYW has boosted my confidence. I now know what I want to say and HOW to say it, without backspacing, second-guessing or procrastinating. I intimately understand my brand, which saves me time and relieves stress.
Overall, the WYW experience has been exceptional. Anita is kind and generous with her time and talents, and I love her teaching and calls. The curriculum was exactly what I needed at each step of the course, easily understood yet never basic. The community is kind and supportive of each and every member. Anita has created a truly transformative environment for anyone investing in themselves and their business.
I wholeheartedly recommend WYW to every business owner or aspiring business owner.
"Anita's approach accelerated my knowledge and business growth by at least 2 years in just 12 weeks."
You can keep filling up your days with “busy” work:
Catching up to the latest tech, TikTok and reels trends.
Chasing after shiny objects.
Spending more money on other courses that don’t get touched.
Adding more and more tasks that don’t move your biz forward on your plate until you’re ready to topple over.
OR…
You can invest in learning how to better communicate and write copy that works.
AKA the #1 skill that has no expiry date AND will give you the highest ROI in your biz.
Yep, I said what I said.
For years copy, words, messaging, and language have sat at the CORE of all types of advertising, marketing, sales, and branding.
It will ALWAYS ALWAYS ALWAYS remain a key element of any business.
So you can delay it, you can try band-aid it, but you won't be able to avoid it.
BUT
When you master the art of communicating and writing?
You’ll know how to connect with your audience, inspire them to take action, and sell your offers anytime you want.
Because in business, the BEST communicator wins.
Real talk?
Start now with $539
3 monthly payments of $539 USD
Payment plan
Upfront please!
Upfront payment of $1,397 USD
Pay upfront and save
(and 2 additional monthly payments)
OR opt to pay upfront and save!
$539 USD
Start WYW now with only
Ready to learn the #1 skill that will give you the highest ROI in the biz?
Love Notes
kind words
So. There’s only one final question to ask…
This isn’t a membership. This isn’t an off-the-shelf product where you sign up, get treated as "another number" and get zero support. I (along with my team) are going to be right there with you. It’s a repeatable framework. Tried and tested one.
Crafted and refined over the last 6 years.
It’s time to blow up your inbox with messages that say, “I feel like I know you!”, magnetise your dream clients, and while everyone else is throwing spaghetti on the wall and flushing money down the toilet using the same-same copy? You'll be a pink flamingo in the flock of pigeons.
Wordfetti Your Words is your ticket to exactly that.
You deserve to wake up every day and feel the forward momentum of having a brand that’s charged with rocket fuel.
You deserve to have a business that gets featured, spoken about, and asked to be on podcasts without you even having to pitch.
You deserve to truly know what you’ve got? It’s different. It’s unique. It’s special. It’s yours and yours alone.
If only you had a copywriter and consumer psychology-backed brand strategist AND her team of word wizards in your back pocket to show you how, uh?
Well. You do now.
This biz owner that doesn't want to settle for mediocre...
A final love note to you:
Are you ready to become the best communicator and win in business?
Let's do this thing!
Alright. Alright. Alright
On demand
Lifetime access to all program training (along with future refinements) and workbooks
Brand DNA Template (value: $147)
Our 100+ page workbook, cheatsheets and formulas (value: $1,000)
6-phase hero curriculum by Anita Siek (value: $5,500)
Oh and don't forget these WYW on-demand exclusive bonuses:
✅ BONUS #1: 3 months FREE into The Wordfetti Club (Value: $147)
✅ BONUS #2: Website Copywriting Templates (Value: $628)
✅ BONUS #3: Messaging Matrix Workshop Replay (Value: $997)
✅ BONUS #4: How to turn any disempowering story into your superpower with Celinne Da Costa (Value: $997)
✅ BONUS #5: Rising strong through Uncertainty with Kylie Lewis (Value: $997)
✅ BONUS #6: $1,397 credit for the next live coaching cohort of Wordfetti Club Words
Start now with $539
3 monthly payments of $539 USD
Payment plan
Upfront please!
Upfront payment of $1,397 USD
Pay upfront and save
(and 2 additional monthly payments)
OR opt to pay upfront and save!
$539 USD
Start WYW now with only
You've got questions? I've got answers.
When you join us, you'll gain instant access to the 6-part hero phase program along with the accompanying workbook. We suggest printing this workbook out, it'll become your bible!
Each lesson is roughly 8-20 minutes each, and you'll have lifetime access to these (including future refinements to the program).
1. Those that are about to launch (or re-launch) their biz: and website and want to get it right.
2. Those who do not yet have a solid brand foundation (e.g. voice, message, words) to be able to propel their business.
3. Copywriters and marketers (incl. those that work in-house for a brand): who want to increase their ability to earn, or deliver better results for their organisation, or for their clients.
One of the biggest elements (based on what our alumni have told us) truly sets WYW apart is the fact it is not only a "copywriting and psychology course" but it helps you really get clarity, of who you are, and be able to communicate the value of what you do in a way that is DIFFERENT.
But no matter what they do, one thing binds them: they don't want to settle for mediocre and want to zig when others zag.
Think about it. Words are everywhere. Emails. Website copy. Proposals. Sales pages. Product descriptions. Call to actions. Social media. What you say online. What you say offline.
When you know how to write, you’ll be able to create any type of content at a moment’s notice. Plus, you’ll become a better communicator. And in business? The. Best. Communicator. Wins. So as a better communicator, you convert more, and become a better business owner.
We however do provide a suggested project plan for the curriculum where you dedicated 1-2 hours a week to it, which will have you completing the program in around 10-12 weeks (allowing time to implement)!
The entire curriculum is a total of approximately 16 hours.
The writing system we teach invites our students to "refine" their messaging and copy every 6 months (we launch WYW every 6 months and with each new cohort, we have events and calls!). Copy is perhaps is EASIEST (and fastest) way for you to stand out and bring in cashflow without the need to go through a complete brand overhaul, and sometimes 1 small tweak can be the difference.
While a lot of other courses may focus deeply in more more more information, we're about ease. Making it easier to know exactly what words and language to use to connect with your audience and drive sales. Making it easier to find your voice and message. And making it easier for you to drive conversions.
WYW encapsulates a comprehensive A-Z to helping you not only nail your messaging, find your voice and create a brand DNA, but write words that connect and sell.
We're fiercely protective of the energy in our community so we'll cut to the chase and say this isn't for you if you're looking to "test it out".
This program is for you if you're serious about up-levelling your communications and copywriting game, and learn the methodologies that have taken our business, as well as our clients and our students' business to a whole new level.
We stand firmly to the value we deliver and as such, recommend you take the time to review and ask questions to ensure this is the right offer for you before investing. As owing to the fact also, that this offering is digital in nature (which means you'll gain instant access on purchase) there is a strict no refund policy or change of mind request for refunds.