If someone asked you what you do and how it’s different, would you:
Freeze up, get a case of the wobbles, or scramble to change the subject
(AKA leave the DM on read until you can figure it out)?
B
Confidently bust out an effortless answer about the value of what you offer
A
If the answer’s B, then read on, my friend.
Because the ability to communicate your secret sauce in language that feels 100% true to you anytime you want?
Is closer than you think.
With AI and the likes of ChatGPT being a natural language processing machine (AKA it learns through words), if you want to leverage the power of this current era, your ability to WRITE is perhaps the most valuable skill a business owner can have in 2025. And you wanna make sales on repeat, right?
What people are saying about
Wordfetti Your Words
You’re good at what you do
If only you could just find the right words to say that!!
You’ve got a growing biz that’s gaining traction.
You’ve got the skills, experience, and street cred to prove it.
And you’re brimming with ideas, offers, and insights that have the power to transform people’s lives.
Sure, when friends and family ask about your business, you can sorta string an answer together…
But when it comes to marketing your biz to paying customers?
You clam up faster than Ariel with her human legs.
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w
d
s
o
r
w
d
s
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Check out your competitors’ websites for inspo only to get struck down by FOMO instead.
Second guess if your writing is good enough to cut through the digi noise (“Is it too much? Just right? Not enough?”).
Type, smash the backspace, and type again because the words don’t feel right.
Get paralysed by the blinking cursor because you don’t know how to attract your ideal audience.
Because no matter how many times you’ve attempted to write your own copy or define your brand, you still…
Spend 3+ hours umming and aaahing just to come up with one original email or worse ― NOTHING to show for it.
Outsourcing to someone else ― Only to end up in a frustrating circle of edits, rewrites, and revisions because neither you nor your copywriter is clear on what you do.
Splashing money on more social media courses and visual branding ― And still not getting sales because you can’t communicate your point of difference.
Using tools like ChatGPT ― Which gets the job sorta done, but the copy is generic, uninspiring, feels ick, and sounds the SAME as everybody else.
Then your thoughts start wandering...
“Maybe it’s me?”
“Maybe, I’m just not a good writer.”
So you try...
And not helping the people who need your solution the most.
Not being visible to your audience.
Not showing up as your full self.
And every passing day that you struggle to talk about your business is another day you’re:
Riding the rocky revenue rollercoaster, struggling to bring in qualified leads.
Feeling like the Wish.com version of someone else’s brand.
On a treadmill, constantly chasing that next sale instead of having it effortlessly flow.
With a website and social media presence that always feels meh and half-done.
And after all that time and money spent, you still find yourself in the same place…
- carmen b of jollygood
Anita!! 12 months ago I was working at launching my business, 3 days ago I did it! It launched! The universe was on my side and I received an order for 90 gift boxes the day BEFORE I had even launched. So I wanted to let you know how grateful I am to have had WYW by my side for the last 12 months and how I can watch the same recording I did 6 months ago and still get something new out of it because I am at a different place.
"I received an order for 90 gift boxes the day before I launched!"
Word on the street
Is easier (and dare we say, more fun!) than you think!
When you have the right frameworks and understanding of human psychology ―
✅ Knowing exactly what words will connect with your audience…
✅ Finding your unique voice and message…
✅ Getting better (more like you!) outputs from AI…
✅ Standing in the spotlight…
✅ And winning hearts and driving sales….
You don’t have to dread the writing process.
But before you call it quits, you should know…
The reason your offers aren’t selling and your calendar isn’t booking up?
It’s not because it’s too expensive.
It’s not because it’s a bad offer.
It’s not because of the economy.
It’s because you can’t clearly communicate the VALUE of what you’re selling (in a way that resonates with your audience, and motivates them to take ACTION, right now).
And if you, yourself, can't communicate why WHAT you do and HOW you do it is different from your competitors?
Not even red wine (or AI)
will help it flow.
In business, the BEST communicator wins.
In business, the BEST communicator wins.
Here's a truth bomb
Anita Siek
Hey, hey! I'm Anita, a lawyer turned copy and brand strategist who also has a Psychology and Linguistics degree under my belt.
In 1 year?
I built my side-gig Wordfetti from knowing NO ONE in the industry to a waitlisted studio and digital learning hub with a $250 DIY’d website and little to ZERO ad spend until my 3rd year.
But who are you?
How, you ask?
No matter what shiny object, trend, or platform popped up (and there’s been a heckuva lot) ―
My ability to translate ideas into tangible words and turn these words into sales through psychology is THE secret weapon that’s given me the edge in the digital world
(And soon, it’ll be your secret weapon too 😉)
👀
👀
- Double Wordfetti’s growth each year (yep, even in the pandemic)
- Sell-out our digital offers including my high-touch Mastermind 5 years in a row
- Turn our launches around by simply tweaking the messaging and emails in our launch (yep, even during a "recession")
And over the last 6 years, we’ve been able to help our clients who run multi-6,7, 8 figure businesses EXPLODE their growth and see results like:
- Generating $150k in sales and bookings from ONE email for a hospitality client
- Tripling the revenue (x3) of a product based business through a series of email campaigns
- Clients being able to finally charge what they’re truly worth (which in turn allows for them to work less!) because they can communicate their value
Because the ability to communicate is the ability to sell
That? Is not a coincidence.
When you can translate your visionary ideas into words that strike a chord with your audience…
You can:
Win hearts & wallets because your customers finally understand what you do
Charge higher prices because you can communicate your value
Strategically brief contractors or team members with ease because you know exactly what sets your brand apart and how to communicate that
Become the go-to brand in your industry instead of “one of many”
And it’s why copywriting is the ONE skill that has no expiry date and will serve you no matter where you are in business.
THAT’s the power of knowing how to write.
But first, let’s address the virtual elephant in the room…
AI tools like ChatGPT can be an incredible tool in your business toolkit…
But only if you know how to use it properly.
Because real talk? AI is only as good as what you put into the chat box.
And it can’t tell the difference between you and any other biz owner in your industry unless YOU tell it what makes you special.
(Which means, you’ll end up with the same generic messaging as everyone else.)
But when you’re able to laser in on your stand-out messaging, develop a unique voice, and communicate WHAT your brand is and WHY you’re different?
You’ll stand head and shoulders above everyone else who’s depending solely on AI.
To equip you with the fundamental skills to translate your ideas into words, and communicate clearer and better with your audience so you can zig when others zag, improve your visibility, and make more sales.
So my mission?
“What about AI?”
Imagine... x8, x9, x10 your ROI in less than 12 weeks.
— Jaimi, Chief Systems Nerd
As a systems nerd, I knew I could help people feel safe, seen and heard—but I had no idea how to say that in a way that actually connected. My words just weren’t landing, and I definitely didn’t know how to sell myself or my services.
Since joining WYW, though, everything’s changed. I’ve completely booked out my business, increased my revenue by 83% in just three months, and I’m now attracting consistent leads. Even showing up on social media is no longer something I dread—I'm actually consistent with it now (which is huge for me!).
More than anything, I feel so much more confident and clear in my messaging. I finally know how to say what I mean in a way that resonates, and the way the lessons are structured really helped me soak it all in. I learnt so much—and it actually stuck!
Honestly, WYW is the best thing I’ve done for my business. It’s transformed the way I feel about what I do and my ability to write. I’ll be forever grateful for the profound impact it’s had.
Who would I recommend it to? Honestly, anyone and everyone.
"I’ve completely booked out my business and increased my revenue by 83% in 12 weeks."
what
they're
Saying
what
they're
Saying
what
they're
Saying
— Ashley, launch copywriter
When I first started my copywriting journey, someone recommended I follow Wordfetti on Insta, and I'm so thrilled I did! Once I saw the Wordfetti Your Words program, I knew I *had* to join. My clients pay me a lot of money to build their brand and market their business, so I wanted to upskill as much as possible so I could deliver killer results. And yes, WYW most definitely delivered.
Unlike other copy programs that just walk you through the basics (snore), Anita teaches you how to go wayyy deep into the customer's mind so you create copy that resonates - every single time.
Her insights in WYW on design-thinking also taught me how to build brands that would stand out and last. I've now been able to make my clients happy, make myself happy, (thanks to the incredible ROI through investing in WYW!), and make the world a happier place all because of dang good copy. Next time WYW opens, do your business a favour and get on it.
"My clients pay me a lot of money to market their business, so I wanted to upskill to deliver the best results. WYW? most definitely delivered. (Thanks to the incredible ROI!)"
"The Wordfetti program was life-changing. We had $15K worth of sales in the first month alone (x8 my ROI!), and received an influx of inquiries."
— Stacey, Nutritionist and Culinary Storyteller
I joined the Wordfetti Your Words program and coaching because I was about to launch a new business and wanted to uplevel. I really wanted to get to the heart of our message with the goal of winning over our client's hearts.
Through WYW, I created our Brand DNA, wrote our website in 2 days, and the launch was amazing. We had $15K worth of sales in the first month alone (x8 my ROI!), and received an influx of inquiries, which was the goal!
WYW is so much more than just a copywriting course. I really felt like it gave me the foundations for the whole business. It combines business skills, marketing, copy, like just the whole foundation and the core of your business, and you learn how to market it.
I would recommend WYW to any new business owners, anyone doing a launch or anyone ready to up level in their current business. It was life and brand-changing for me!
— Madison, Content Marketing Freelancer
4 months ago, I signed up for what I thought was just going to be a copywriting workshop, and it ended up being one of the best things I've done for myself in a long time. And definitely, the BEST thing I've done for my business to date. One of the main reasons why I even joined Wordfetti Your words was because I had just recently started freelancing full time. And it was constantly ping pong between feeling really confident about my skills. Through WYW I feel like I've squashed imposter syndrome and have got the biggest confidence boost.
In fact, since WYW I signed on my biggest retainer client to date. And I really don't think that I would have had the confidence to do that without going through this program. And it's setting up an amazing trajectory for me to see even more growth really, really soon.
I literally signed up to WYW on the spot while doing a free webinar with Anita because I loved her energy so much. I saw the kind of people that she was attracting, and I was like, I want to be in that group. I want to feel that energy. And being in a group going through these processes together and growing together and cheering each other on has been incredible.
One of the coolest parts is that even though I'm done with a 12 week programme, I'm still in that community. You can redo the programme again, which I will, as I'm establishing myself in my business. So I'm really excited to keep growing myself in this community and continue having that accountability and that support to fall back on!
"I signed on my BIGGEST retainer to date! x8 my ROI in 12 weeks."
"I got a 9x return on my investment ($19.8K!) in WYW!"
— Stacey, Facebook Ads Strategist
I used to struggle to find the right words for my website, emails to my database and captions for social media posts. I had paralysis by analysis and my stance was to do nothing.
Doing WYW has given me the confidence to just have a go with my writing and see where it lands! I loved attending the live calls and the workbook (it's a work of art!).I had many aha moments and clear action steps following the live calls.
The day I had a zoom call, the potential client started reading lines from my website and saying 'this is me'! They signed up on the call and are still a retainer client 4 months on. They are so happy with their results and want to work with me for at least 12 months. That one perfect customer has meant a 9x return on my investment in WYW.
I would recommend WYW to all online course creators as it's an investment in how you can refine your messaging and your ability to attract your perfect customer. It's not something that can be outsourced.
If you're on the fence, jump off it and jump into Wordfetti Your Words. If you turn up to the live calls, and do the work, you'll make a huge return on your investment.
"NO MORE SECOND GUESSING! Having my very own well-defined and CLEAR AF messaging was the best gift to me (and my business)."
— Ingrid, Brand & Web Designer
As a brand designer I do messaging for my clients as part of the brand strategy phase and it felt so off that I was second-guessing my own. That was a big nope that kept me always "changing and testing", it was exhausting. I was so tired of feeling "meh"/"this will have to do". I love learning so I wanted to find something that truly felt tangible, not more theory, but action-focused change. And I did find that in WYW.
Within 2 weeks of finishing my Brand DNA, I booked 2 back-to-back dreamy projects (worth $17K+!). X9 my ROI literally in 2 weeks.
Now I have so much CLARITY. I can finally stop changing things over and over and over... And I have CONFIDENCE! To the point that I stopped feeling like an awkward duck and embraced more of my brand. That was the greatest win, that confidence that I KNOW how to finally show the benefits over the features with a true framework to always know how to refine it.
Having my very own well-defined and CLEAR AF messaging was the best gift to me (and my business). And the response to that has been so good. Literal DMs from people noticing. I attribute that to the clarity in my messaging :) Also, the time saved!!! I love going back to the workbook as a reminder to myself and I don't waste time agonizing over "how to explain this thing I do from a benefits point?"
Plus, having a safe space with such cheerleaders like Anita and Tran in the community, it's so good for an introvert like me.
WYW more than a copywriting course, this is actionable learning, a system and framework to clarify your message in a simple way that just works.
— emily, founder and hr strategist
I found Wordfetti on instagram and I signed up for their flagship course "Wordfetti your words" as I needed help copywriting for our new website. Anita Siek is an absolute gun, the course was amazeballs.
Exceeding my expectations in so many ways. The way Anita teaches you how to write killer copy is next level. Not only does she make it fun, interesting and easy to apply. All of her strategies and tools actually work. I could not recommend this course and Anita enough. If you are feeling stuck and need to up-level your copy to drive sales then this is the course for you!
Thank you so much Anita, I am so excited to watch the leads roll in after implementing all I have learnt!
My new copywriting and branding has transformed our website into a lead magnet machine!
"From 6 leads a month to 64 leads a month in 3 months! Our new copy has transformed our website into a lead magnet machine!"
A brand that doesn’t do normal. You’re ready to do the work. To show up. And you are so ready for the hard work and results to pay off.
Juggling a million things at once, and are READY to spend LESS time in overwhelm and MORE time in strategic areas of your biz to drive the best results.
Finding yourself feeling frozen when speaking about your brand, and you're ready to
win hearts, become the go-to in your industry, and make MORE SALES with your words and marketing.
Keen to replace stress, uncertainty, and content paralysis with the magical sounds of PayPal, Stripe and $$$ notifications.
Ready to LOVE your brand again, and for 2025 to be a game-changing year of more (dream) clients, more intentional growth, and a mega uplevel in your revenue and profit.
And you? You are...
Seeing all the heart eyes?
Then I'd love to officially invite you to join…
the
experience
the
experience
the
experience
So you’ll never be at a loss for words again!
To help you smash through your limiting beliefs, get crystal clear on your stand-out messaging, and understand your customer’s journey from inception through to sales…
The goal?
Tight-Knit Community
You were never meant to do this biz thing alone, and now you won’t have to! This intimate space filled with other inspiring entrepreneurs is for you to celebrate your wins, ask for support, and lean on your fetti-friends.
💻
12 weeks of LIVE Group Coaching & Start-to-Finish Support
Join me (Anita) for a weekly coaching call (over 12 weeks), and have me and Teamfetti give you personalised feedback to help you define your message, conquer the blank page, and get your words out into the world!
These calls are exclusive to you and your cohort, so I can give you extra attention and hold your hand from start to finish.
Simple tried-and-tested psychology-backed frameworks to help you think and write like a conversion copywriter (or an even better copywriter).
Our methodology blends consumer behaviour, sales psychology, and design thinking so that every single piece of copy you write? Drives results.
This is the exact step-by-step system we’ve used to help hundreds of small business and global brands stand out and sell through their WORDS ― all packaged up in a way that’s fun and simple to learn.
With our repeatable step-by-step system & 12 weeks of LIVE hands-on support ― you’ll go from second-guessing your business to clearly communicating what makes you so heckin' special!
Here is how we're going to do it:
WYW is MORE than a copywriting course, program or membership
The 12-week LIVE group mentoring program that teaches you how to use your words to tap into your buyers’ desires, emotions, and needs so you can confidently stand out, get more eyes on your business, and make more money (cause your words will do the selling FOR you).
Where can you use what you learn in WYW?
Short answer: EVERYWHERE.
Long answer:
✔️ Emails
✔️ Content
✔️ Ads
✔️ ChatGPT, Claude or [insert AI]
✔️ Sales calls
✔️ Website
✔️ Social media
✔️ Videos
✔️ Blogs
✔️ Marketing materials
✔️ Launches
✔️ Webinars
✔️ Literally anywhere you use words
Imagine the feelin' of kicking imposter syndrome and perfectionism to the curb...
— Zoe, Kajabi web site design and launch strategist
As a Kajabi web site design and launch strategist, I joined WYW to become more confident in my messaging and writing. I wasn't clear on who I was speaking to, what I should be saying or how to connect with my audience to then convert sales. I wanted to make the content creation and copywriting more easeful!
After WYW, I am more consistent with my content because I am now more confident in what I am saying and who I am speaking to. I can create my content for the week in less than an hour. I have changed my offers to make sure I am really helping clients with a tangible problem after working through the first 3 phases of the course. I have rewritten my entire website to make it speak to my ideal client. I launched my membership and thanks to the feedback I got on my ads and opt-in pages my cost per lead (CPL) HALVED from my last launch.
I can sit down and write an opt in page or sales page easily because I have confidence and clarity around my message!
From the moment I signed up I was completely blown away with the level of support, the surprise bonuses and the genuine level of care that Anita and the Wordfetti Team delivered. The real time support on the calls was worth the investment hands down! This course has been the best investment I have made in my business. The support, the genuine level of care, the in-depth curriculum have all helped me to reshape my business and show up with confidence to better support my clients. Not only has it helped me to better my own copy but I feel more confident in guiding my clients with writing their copy for their websites and sales pages thanks to everything I have learnt in WYW.
I would seriously recommend WYW to all my clients and I often send people to check out Wordfetti.
"This course has been the best investment I have made in my business!"
What
they're
saying
What
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saying
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saying
— Julie, Milliner
Before WYW, I had no idea how to create content that actually connected, whether it was for social media or my website. I joined not only to learn about content but to understand the psychology behind why certain messages land. It’s completely changed the way I think and how I show up in my business.
My website traffic has never been higher, and my Instagram and Facebook engagement jumped over 200% in just the first few weeks! I feel way more confident writing content, and I now understand it’s not about me—it’s about making my audience feel seen and empowered through my millinery.
One of the biggest highlights? Being part of a group of like-minded people who all wanted to grow. It felt so encouraging to be learning alongside others on a similar path.
WYW is hands-down one of the best investments I’ve made in my business. If you want to stand out, understand your audience on a deeper level, and write in a way that truly connects, this is for you. I’d recommend it to anyone in business who’s ready to grow.
"WYW is hands-down one of the best investments I’ve made."
— Annie, Holistic Sleep Coach
Before joining the Wordfetti Your Words program, I felt stuck.
Now, I've been able to rewrite the copy on my website, I've put together my first freebie to start building out that subscriber list and I’ve been able to create all of the month's content in 2 days, which releases me so much in my business.
Through WYW, I found it just all poured out of me. I have had so much clarity and connection to what I want to say and how I was going to message that. I feel like everything has gone up in terms of my knowledge and my ability and my passion and my excitement and my inspiration and my abilities and my strategies and thought processes around everything, not just with writing, but in fact my whole business has just gone up.
WYW is an experience and a program that provides you with the knowledge, support, inspiration and encouragement to truly understand what you do and who you serve so you can write with clarity, confidence and joy. It empowers you to have the tools to translate your passion, your heart and your offerings into your own powerful and unique voice.
I’d recommend it to anyone who is feeling like writing currently feels painful, slow, draining. Anything who feels stuck. Anything who is doubting themselves. I encourage you to think of the difference this program can make in your business and your world.
I just can't fathom someone signing up for this program and regretting it. So if you are feeling that and you want a better and a different way, I encourage you to jump in. It's quite amazing.
"My whole business has gone UP."
— Miki, Nurse and online business educator
I've had an idea of starting a coaching business but I was scared it would be a waste of my time, so I've held off the idea for a long time and decided to stick with what I do well, which is my clinical work. Then I saw my friend raving about how her new business is overgrowing because she joined WYW, and it caught my attention.
Initially, I planned to start my new business after I finish all WYW lessons, but in the middle of the program, I became too excited, so, I started to build a new website and my courses. Within 1 month after I launched my first mini online course, I made more than $1100!! (and that's just the beginning). Not only that, I have got clarity on my vision of my business and confidence in my business skills...and most of all amazing connections with these top-notch business legends all over the world who were a part of WYW. The inspiration and encouragement I receive from them are incredible! Seeing them thriving truly inspires me and makes me believe that I can succeed also!
If you're on the fence, know this: You'll get more than what you think you'll get. It will be a life-changing experience!
"You'll get more than what you think you'll get. WYW is a life-changing experience!"
— Jacqui, Founder of Salvida
I joined WYW right at the start of my new venture, 'Salvida.' I was on a quest to carve out a distinctive voice for Salvida. Although I considered myself a competent writer for longer pieces, social media captions were my Achilles' heel. That's when I had a hunch that WYW could be the key to breaking down these barriers, transforming the tasks I dreaded into something enjoyable and effortless!
WYW, without a doubt, activated a "word tap" in my mind. The phases, calls, and masterclasses ignited a creative spark. Now, words flow effortlessly, and I'm constantly generating new strategies to ensure Salvida is a 'blue ocean' baby. The comprehensive Brand DNA I developed through the course has streamlined my business establishment process. For instance, when I handed it to my graphic designer, she nailed the brand assets like the logo and type fonts on the first try, saving both time and money with no need for revisions!
WYW is the not-so-secret 'game-changer.' It unravels the psychology and strategy of communication, bringing clarity and focus to everything you do.
Honestly, I'd say WYW is a must for everyone. I figured WYW might just help me fine-tune a few things I was struggling with. Well, let me tell you, WYW went above and beyond. It didn't just fine-tune; it turned my whole approach to my business on its head. It pointed out a few bumps in the road from the past, too. My only regret? Not taking this course earlier. Seriously, WYW is a game-changer for anyone, no matter where you're coming from or what you've done before.
"My only regret? Not taking this course earlier."
— Vanessa, Holistic baby reflux consultant and VA
I joined Wordfetti Your Words in 2022, a year ago, because I really needed help with everything from writing content, writing emails, and mainly learning how to connect with my audience better. Back then I really wanted WYW to also help me launch and kickstart my virtual assistant career.
A year on, and now? I'm just so much more confident, so much more at ease with knowing what to say and how to say it, and how to connect with my audience. And I have a whole bunch of content that I have written during all of the exercises from word video words that I can just jump back into, and create something really quickly when I'm out of ideas or out of inspiration.
Not only that, I am now a fully booked out virtual assistant and continuing to help my reflux clients. I have also had a significant increase in sales and my online products and my reflux business. It's been an incredible year and I seriously have WYW to thank for that.
I've stayed in touch with all the Wordfetti staff and the community that they provide on the Facebook group never ends. So it feels like I really made lifelong friends and just an incredible bunch of people that make you feel like you're part of a really special family.
If you're on the fence, just jump in. Honestly. You will have no regrets whatsoever. It was the best business decision I've made in my life, the connections that I've made, the clients that I have found all through during Wordfetti Your Words, honestly, it'll be the best decision for your business.
"I am now fully booked out! WYW has been the BEST decision of my life!"
— maria, exercise physiologist + women's wellness coach
Wordfetti Your Words offers so much more than I initially expected. When I signed up, the content sounded incredible but there is also so much value in the collaboration and sharing within the WYW community. Anita facilitated all of the bonus calls, activities and challenges. They were always so much fun and such a unique experience to be able to give and receive supportive feedback from fellow WYW members, as well as from Anita.
As a holistic health and wellness practitioner, I understand the importance of knowing and speaking to my audience from a human-centred approach and that’s exactly what attracted me to WYW, it helped deepen my understanding even further!
It has been one of the greatest investments I’ve made for my business and I would definitely recommend it for any business owner who wants to tap into new insights and build their business with a heightened understanding of their ideal audience and how to get your unique message out there in an authentic way.
"It has been one of the greatest investments I’ve made for my business!"
Here's what we're diving into in WYW:
Let's break it down
We’re not just teaching you how to write. We’re handin’ you a proven, repeatable framework for standing out in even the most crowded rooms, getting all eyes on you, and reelin’ in sales on repeat.
the
modules
the
modules
the
modules
Truthbomb. Secret #1 to writing copy that sells? It's never JUST the product or the service you offer. But how do you identify the real VALUE of what you sell? In our first phase, we get straight into business by helping you get HD clarity on exactly what it is that you're selling. We uncover gaps, identify potential roadblocks so we can bid them adieu and explore exactly how you're going to get from A to B (where you ultimately want to be).
Getting HD clarity
View the outcomes from phase 1
PHASE 1
(Week 1)
Smash through mental mindset blocks so perfectionism and impostor syndrome are a thing of the past
Complete a Business X-Ray
Articulate your audience’s deepest desire (what they're actually buying)
Choose one offer (product or service) and write up to 20 “liners” that speak to your audience’s deepest desire
AKA your right-hand-AI-assistant trained to help you uncover your audience’s deepest desires (what you’re actually selling) so you can be 100% confident your offer and your copy are tapping into the exact right spot every time.
Meet Didi, the Deepest Desire Bot!
Next? We dive into the psychology of words and the intersection of that with sales and consumer purchasing decisions. In this phase, you'll uncover the psychological triggers for your audience and learn how you can leverage the relationship between words, human memory and emotions to drive eyeballs (the right ones), heart to heart connection, and MORE SALES. (and have them come back for MORE) Prepare to have your mind ba-ba-blown in this phase because you may very well never ever see marketing, copy, content, and branding the same again.
The Psychology of Words
PHASE 2
(Week 2-3)
View the outcomes from phase 2
AKA your psychology-powered copy sidekick that will help you not only identify psychological triggers relevant for your audience, but serve up storytelling angles, analogy inspo, and tailored suggestions on how you should write to your different consumer needs.
Meet Penny, the Psychological Triggers Identifier Bot
To get to your audience's hearts, you've got to get into their minds. This ain't no traditional let’s-put-your-persona-together activity. Na da. From customer insight challenges, to exploring design-thinking (a creative problem solving method used by Airbnb and Uber), to helping you identify the EXACT words to use to connect to your audience and sell... you’ll walk away not only with a clear understanding of who your client is, but HOW you can leverage this to write copy that will connect better than at-home wifi AND have them openin' up their wallets to hit that "buy now" button.
Uncovering what makes your audience tick
View the outcomes from phase 3
PHASE 3
(Week 3-7)
AKA a deep empath who will help you get into the head and hearts of your audience (without needing a psychology degree), and will guide you through building your Word Bank, creating your Customer Empathy Map, and crafting your Messaging Matrix—step-by-step, zero overwhelm.
Meet Cassie, the Customer Empathy Specialist
View the outcomes from phase 4
If you know what to say but you don't know HOW to say it, chances are, you don't know your voice or your message. So in this phase, we craft the DNA of your brand: mission, vision, brand values, voice and positioning.
You’ll walk out of this phase knowing who you are, what you do, and what your brand stands for. And best of all? You’ll also have your Brand DNA completed, to handover to a VA, designer, copywriter, social media manager or team member so each time you outsource? It's consistent.
Your Brand DNA is the #1 key to making AI work better and sound like you. What you complete in this phase will literally be the very foundation of using ChatGPT better than anyone else in the biz.
Your Brand DNA
PHASE 4
(Week 7-9)
AKA your Brand DNA BFF. Benji brings clarity where you’re confused and connects the dots where you feel fuzzy, giving you the power to FINALLY understand who you are and why you do what you do, whilst structuring it into a simple, easy-to-read Brand Bible in minutes.
Meet Benji, the Brand DNA Writing Assistant
✱ Available under Commercial License + Certification Option
Let's be honest. There's a lotta digi noise out there. And although it once used to be all about creating something that "stops the scroll", attention means zilch if it doesn't translate into sales. So in this phase we dive into exploring your content eco-system and not be absorbed into the content creation black hole and feel overwhelmed.
By the end of this phase? You'll know how to create content that not only grabs attention and increases visibility, but will also nurtures, establish trust and connection, and translate this into kachings and sales.
Content that creates wild demand
View the outcomes from phase 5
PHASE 5
(Week 9-10)
One of our signature FETTIBots who has been trained on ALL of our content frameworks to help you brainstorm, write, and repurpose content that persuades and sells.
[EXCLUSIVE]: Get 2 months access to Fifi, our Content Strategist FETTIBot inside The Wordfetti Club
Last but not least. Sales. Conversions. Retention. And reselling. In this final phase of WYW, we dive into a myriad of psychology-backed approaches to not only increase sales, but increase the life-time value of one customer.
On completion of this phase, you'll know how to move an audience from "maybe" to "I need this now", know how to speak to all the different stages of a buyer's journey (yep, truthbomb: not everyone is ready to buy), and why we believe the traditional marketing funnel is flawed (and what you should focus on instead).
Sales mastery and retention
PHASE 6
(Week 10-12)
View the outcomes from phase 6
AKA your own website copywriting assistant who’s been trained on the ins and outs of our proven website copy framework. All you gotta do? Input everything we’ve been creating together in the last few phases, and she’ll then help you write website copy that’ll have more of your website visitors fallin’ over themselves to hit the BUY button.
Meet Winnie, the Website Writing Assistant
✱ Available under Commercial License + Certification Option
We don’t teach copywriting the way everyone else does.
Our approach? It’s a triple-threat that’s more powerful than Zendaya’s ability to sing, dance, and act her way into our hearts.
Our methodology includes:
Our point of difference
Everything we teach you, every bot we train, every resource we create, and every question we answer is grounded in this triple threat approach. (That’s why everything we touch generates massive visibility and unlocks serious sales!)
Methodology
The
Have you heard the news?! You can now become Wordfetti CERTIFIED!
Psst. Are you a copywriter, marketer, VA, creative who is ready to charge more, attract premium clients and be paid for how you think as a brand and copy strategist?
Become wordfetti certified!
- Purchase the License + Certification option.
- Complete the modules.
- Take 4 key exams (they’re all open book!) and submit 4 assignments (these are graded by our team + Anita herself, and you will have 1 year to do this).
- Get at least a 75% to pass (if you fail, you can retake the exam or resubmit the assignment for no extra fee).
- Pass and proudly display that “WORDFETTI CERTIFIED” badge on your website and socials to build immediate trust, respect, and authority!
To get certified, here’s how it works…
✅ [THIS LAUNCH ONLY] 30-minute 1:1 strategy session with Anita (Value: $550)
✅ [THIS LAUNCH ONLY] Access to 2 x Exclusive Wordfetti-trained bots to write Brand DNA and Website Copy (for your use and in writing for your 1:1 clients) (Value: $997)
✅ License to use ALL materials (including our WYW bots) in your client work, for 1 year
✅ 50% affiliate commission for both live and on-demand versions of WYW
✅ Unlocks 12 months' access to Wordfetti Club (Commercial License, Value $590) for the duration of your active license (ongoing monthly calls with Anita)
✅ Directory listing and priority to job requests (on certification)
✅ Ability to renew certification and license yearly for $497 and keep all the perks above
Perks of Wordfetti Licensing + Certification option:
Those looking to use our frameworks, templates, tools and bots for their 1:1 client work:
⭐️ Copywriters who want to charge more and get paid for how they think (as a strategist)
⭐️ Marketers looking to upskill and add ROI to their offers
⭐️ Designers looking to add in copy and/or brand strategy into their service offering
⭐️ Anyone looking to get into copywriting or get paid to write (and think like a strategist)
⭐️ Those looking to apply our frameworks, tools into their organisation or business (e.g. if you work as a copywriter, marketer for an organisation)
Note: You do not have to pursue certification if you opt in to the License + Certification option. But if you want the rights to call yourself “Wordfetti Certified” and get all the perks that come with that… you will have 1 year to do this on purchase of this option! (This add-on is $1497 if you decide to add it later.)
View the Certification + Licensing Terms & Conditions
Who can benefit from the license + certification?
Through the program?
You’ll walk away with the full copywriting system to uncover your stand-out message, write your website (and copy), and drive eyeballs to it through captivating content…
Knowing EXACTLY what words to use to create visibility, connection and conversions through your content (with ease and fun!)
Here is what you’d walk away with:
Your digital HQ (aka website!) optimised and conversion-ready
Distil your brand messaging into your very own Brand DNA book
Nail your messaging (and a way to nail it, again and again)
AI can help you pump out copy fast…
But it won’t be good, original, or have a hope of converting your audience UNLESS you have a thorough understanding of your own brand and messaging first.
(Because the copy it spits out is only as good as the info you’re putting in)
In WYW, we’ll help you pinpoint your unique point of difference and how to communicate it clearly so that the next time you lean on AI? You’ll know exactly what to put in its system and how to tweak it so it sounds wholly and completely like YOU.
You want to lean on AI
Hard truth: If you’re not clear on what your brand is and your point of difference? You won’t be able to strategically brief your contractors or team members.
And this mistake? Is what leads to an endless circle of back & forth, edits, revisions, rewrites, and ultimately? Money down the toilet.
In WYW, we co-create your very own Brand DNA:
AKA a centralised brand bible containing your uncopyable brand voice, your stand-out message, your word bank, your audience buying behaviour ‘n’ motivations map.
With this baby in your digital pocket, you’ll be able to hand it off to any contractor and receive on-point and on-brand copy every.single.time.
You plan to outsource your marketing
… and you are DONE getting paid $100 per blog, and getting paid per hour. Copywriters who join WYW have told us they’ve been able to x2, x3 their prices, and attract more premium clients through our framework. WYW is the kind of deeper-level program you need to master the psychology of words and get serious about driving unbelievable results for your clients.
Oh, and you can now become a certified Wordfetti copywriter. Talk about standing out and being the obvious first choice!
You're already a copywriter
You don’t need A++ in grammar to be the go-to brand in your industry. All you need is the ability to tap into your audience’s psyche and the right frameworks to share your ideas clearly and concisely.
With WYW, you’ll get a 360-degree understanding of your audience’s desires & buying behaviours, a thorough understanding of the psychology of words and persuasion, PLUS frameworks and a repeatable step-by-step system to write any piece of copy.
And once you understand the psychology of words and principles of persuasion? The words will flow like red wine on Sangria night.
You don’t think you’re a good writer
WYW is for you EVEN IF:
Sachi, Digital course creator
Wordfetti exceeded my expectations. When I joined I had nothing. Not a website. Zero. I didn't even have social media or an email list at all. The week I launched my website and started collecting leads, within the first week I almost had 100 leads thanks to WYW. The brand and the copy I have now reflects who I am and allows my business to be different, I honestly love it and wouldn’t have been able to do this without WYW.
"I launched my website through WYW, and within 1 week, I had almost 100 leads!"
Kylie, Founder of Shabby Sisters
WYW – wow, where do I start. If I had a dollar for every #truthbomb and #ahha moment, I could shut up shop now and happily retire - literally! Every business needs WYW in their arsenal!
The WYW completely changed the way I look at my business and how I communicate - not only internally but externally. I now want to write copy, I know what my customer journey is and after 10 years in business I’ve found my ‘brand voice’.
WYW? Best investment I’ve ever made for my business, hands down!
"After 10 years in business I’ve found my ‘brand voice’. WYW? Best investment I've made for my business, hands down!"
April Hardy, Brand designer
As a Brand Designer, I will happily admit - they don’t teach Brand Strategy in Design School.
You’re taught how to design a beautiful aesthetic. To go deeper and offer strategically crafted brands up until now has been reserved only for the pure geniuses who commit to Marketing degrees. Then a game changer happened. *Walks in* Anita, owner & brand-wiz at Wordfetti.
The feeling I get when the lightbulb *pings* in my brain and every bit Brand-Strategy juiciness that Anita shares seeps into my ears is indescribable. I’m already applying what I have learnt not only with my Brand Clients and their strategy, but directly within my own business and am attracting my dream clients and am seeing the results!
WYW has been hands-down the best investment I have made for my business.
"Hands-down the best investment I have made. I'm already applying what I have learnt not only with my brand clients and their strategy, but with my own business to attract my dream clients."
Let's do this thing!
Alright. Alright. Alright
1 year access to my ever-growing Speaking and Masterclass Vault: with masterclasses on brand storytelling to personal branding (value: $2,000+)
Limited time only:
Exclusive ongoing access to the members only, WYW Facebook community (value: $1,997)
The WYW workbook, filled with our agency's copywriting templates (value: $397)
Ability to rejoin another live cohort at a heavily discounted investment
12-week live group coaching with Anita and Teamfetti to help you move forward in the program (value: $6,997)
6-phase core curriculum: lifetime access including all future refinements (value: $2,997)
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Lifetime access to the 6-phase core curriculum
12-week live group coaching with Anita and Teamfetti (THIS COHORT ONLY)
Ability to rejoin another live cohort at a heavily discounted investment
The WYW workbook, filled with our agency's copywriting templates
Exclusive ongoing access to the members-only WYW Facebook community
1 year access to my ever-growing Speaking and Masterclass Vault
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[THIS LAUNCH ONLY] 30-minute 1:1 strategy session with Anita (Value: $550)
[THIS LAUNCH ONLY] Access to 2 x Exclusive Wordfetti-trained bots to write Brand DNA and Website Copy (for your use and in writing for your 1:1 clients) (Value: $997)
License to use ALL materials (including our WYW bots) in your client work, for 1 year.
50% affiliate commission for both live and on-demand versions of WYW.
Unlocks access to The Wordfetti Club (Commercial License) for the duration of your active license.
Access to job requests on certification completion.
Listing as a Wordfetti Copywriter on our website directory from the date of certificate completion.
Ability to renew certification and license yearly for $497 and keep all the perks above.
WYW with licensing + certification gives you
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Lifetime access to the 6-phase core curriculum
12-week live group coaching with Anita and Teamfetti (THIS COHORT ONLY)
Ability to rejoin another live cohort at a heavily discounted investment
The WYW workbook, filled with our agency's copywriting templates
Exclusive ongoing access to the members-only WYW Facebook community
1 year access to my ever-growing Speaking and Masterclass Vault
WYW on its own gives you:
Choose either WYW or the
WYW Licensing + Certification option
Recommended for copywriters + those who will use our frameworks and templates for 1:1 client work.
Payment plan available
I want Licensing + Certification
Upfront payment of $2,994 USD
Includes 1 YR License
Upfront please!
Upfront payment of $2,497 USD
Pay upfront and save
Start now with $475
6 monthly payments of $475 USD
Payment plan
(and 5 additional monthly payments)
OR opt to pay upfront and save!
$475 USD
Start WYW now with only
— Stacey
"I wrote my website in 2 days through WYW and on launch we secured $15k in sales."
— Emily
"From 6 leads a month to 64 leads a month in 3 months! Our website is now a lead magnet machine!"
— Emma
"I went from 0 clients to being fully booked out and a 278% increase in revenue after WYW."
— Stacey
"I got a 9x return on my investment ($19.8K!) in WYW!"
You may have seen Anita in
Imagine accelerating your learning and having the mentorship and accountability with me personally for 12 weeks!
This is where I am all-in, sleeves rolled up, supporting you in our live calls so you can get real-time support as you work through the curriculum. Dive into the bite-sized lessons released each week, hop on the calls, and have me all up on your business, for copy, ideas, and workshopping so you can walk away with crystal clarity.
Our live group coaching cohort only happens once a year!
(Value $5,997)
... through 12-weeks of exclusive live group coaching with me.
I'll be right there holdin' your hand.
You won't go at this alone.
SO, if you’ve completed all of the modules, attended our live calls and can submit to us all the worksheets and homework in 60 days, and you still aren’t in love with the WYW program?
I will happily refund you the $$$.
No questions asked.
You have my word.
WYW works if you do
The WYW program is protected by a 60-day Happiness Guarantee. What does that mean?
It means...
The Happiness Guarantee
— anna, photographer
"If only I could give Anita and Wordfetti 10 stars.
Before WYW I was totally lost when it came to copy. I dreaded writing it and would procrastinate for days. Being highly visual and not all that literal I had no natural instinct around what to share, how to share it and when to share it.
After completing WYW I actually ENJOY writing copy (NEVER thought I would hear myself say that). Every aspect of WYW was excellent. The customer journey, the content, the structure, the delivery.
I would recommend WYW to literally every entrepreneur on the planet. I cannot recommend Wordfetti, Anita or WYW highly enough."
"I would recommend WYW to literally every entrepreneur on the planet."
play anna's voice note
— lorraine, designer
I have been following Wordfetti for a while now, and I really resonated with Anita's journey, I too am working in the corporate world, and side hustling while I prepared to make the leap to the big exciting world of small business life! 🎉
So I was BEYOND excited when I saw the Wordfetti Your Words program, it was exactly what I needed, and honestly was the best online learning program I have done to date! Firstly I completed it, actually finished every lesson, and walked away from each lesson with fantastic feedback and tangible strategies for my business and most importantly .. had an absolute BLAST!
Secondly, being part of a community of like minded businesses that are supportive, great humans who empower each other is an absolute godsend!
So thank you to Anita and the Wordfetti team you guys hit the ball out the park with this one! And I highly recommend this program to business owners who want to take their business to the next level! 🌟
"BEST online program I've done to date!"
"Through Anita's guidance and insights the pressure of having to not only run a business but grow and expand the brand too, was eased. The WYW program teaches how to build a strong, cohesive brand strategy as a platform to grow upon, bringing to life content creation and cementing in place your business values and DNA.
One of the most powerful parts of the program for me was collaborating with other entrepreneurs on the course. Through zoom sessions with our group, the support, feedback and discussion with like minded people blew me away. Not only did it bring together people from all over the world but it connected people in a way that will continue long after the last module.
I truly wish I had the WYW knowledge 5 years ago when Alongside first started, not only for the epic content and teachings, but for the community and connections I've made that I know will be there to support every step I take in business (and life) for years to come. Anita and the team create magic with this course, instilling confidence and creativity, and plenty of fun too."
"I truly wish I had the WYW knowledge 5 years ago when Alongside first started"
— paige, PR Strategist
— Amy, Nutrition Coach
“I started my business just over a year ago, and although I thought I knew what I wanted to say, I’d always have trouble articulating it without sounding like a robot. Enter Wordfetti Your Words. The course included everything I needed to be able to speak as my brand - including identifying *exactly* what my audience needs to hear, how to ask for testimonials and feedback form clients without sounding needy, using different tones of voice for different situations and niching down to who my core audience is.
I’ve gone from struggling to know how to write website copy, emails, social media captions and ebooks, to having it all flow so effortlessly. It no longer feels like a chore, and I actually find joy in writing for my brand now, which I didn’t even know was possible! I absolutely 100% recommend the course to any business owner or entrepreneur who struggles to find the words for their brand. I can guarantee that with the ongoing support of the amazing Anita & her team, you’ll find clarity, direction and dare I say delight, in writing your own copy."
"I’ve gone from struggling to know how to write website copy, emails, social media captions and ebooks, to having it all flow so effortlessly."
— CODIE, Founder and Virtual Rural Beauty Therapist at Dust to Diamond Beauty
"Wordfetti Your Words is like having a group of cheerleaders to help you nail your business goals, deliver your unique message in a flooded market and whilst helping you truly own your unique self.
The biggest and overall life-changing result from WYW I got was being able to identify what makes me different, and allowing my copy to reflect that. It had been a long journey for Dust to Diamonds Beauty Therapy to come to this point in business and I thank the team for helping me to achieve this.
I would recommend this course to anyone willing to take OWNERSHIP in the direction of their business. Don’t walk ... RUN I can promise you that the sprint to the checkout will be worth every puff and sweat!“
"Nailed my copy and got my message to deliver in a flooded market."
"Oh. But is that all, Anita?"
Nope. Not even close.
AKA bonuses!
Say hello to the
Wordfetti Your Words Showbag
(Value: $5,997)
Unsure where to begin with your copy? Don't know how to say what you want in less words? Need to workshop an idea from one of our lessons? These live coaching calls gives you the ticket direct to me, to bring all your questions and have em' answered. I'll be right there holdin' your hand through out. A lot of our Alumni legit enrol JUST for this!
WEEKLY LIVE group coaching CALLS WITH ANITA FOR 12 WEEKS
(Value: $98)
Get 2 months exclusive access into my private all-in-one membership and community for business owners ready to grow their business for more aligned buyers and make more sales through writing + psychology. This is where you'll get ongoing mentorship and accountability from me.
2 MONTHS EXCLUSIVE ACCESS to THe Wordfetti Club
(Value: $590)
Dedicated focus time, for you to WRITE. Join your fellow WYW family during these live co-working sessions and ready to get productive. Whether it be writing your new website copy or your emails, implement your learnings and move one big step forward to getting it "PUBLISH-ready".
2x Live Get It Done Co-working Sessions
(Value: $997)
BRAND NEW for the 2025 cohort, we've trained up bots to help you apply your learnings of WYW even faster. Not sure what your audience's deepest desire is? Chat to our fetti-trained bots design specifically for WYW to help you get to the heart of it. Feeling stuck with your messaging matrix? Answer a few questions and we'll help you unpack it.
Wordfetti trained bots to support through through applying your learnings in the program
(Value: $997+)
Save hundreds of hours by tapping into our vault of tried-and-tested Wordfetti templates (from testimonial request, survey, to customer empathy maps, messaging matrix and more) - this is the ONLY way to gain access to our agency's secret stash of go-to copywriting, marketing, and content templates.
Access to copywriting templates not available on wordshop
(Value: $497)
A 90-minute sleeves-rolled-up workshop that will completely game-change the way you write. You’ll walk away with our repeatable method to create your 1-pager cheat sheet to know EXACTLY what the desires and pains are of your audience, and HOW to communicate to your audience to have them devouring every single word and buy-up your offers.
A LIVE 90-minute Messaging Workshop
(Value: $2,000)
From the 101 of writing a conversion-ready website to how to write killer headlines, and writing emails that sell, by being in WYW, you'll also unlock access to our ever-growing masterclass vault as well as access to Anita's keynote presentations such as how to tell your brand's story.
Pre-recorded masterclass and speaking vault
(Value: $397)
A Canva Template created specifically for you to completely personalise with your brand vibes. This template on completion will then form your very own, Brand Strategy/Brand DNA which we will co-create together through the program.
A Brand DNA Canva Template
(Value: $97)
With over 100+ expertly-written ChatGPT prompts to help you with lead generation, customer research, content creation, brainstorming and ideation, and sales.
ChatGPT Prompt Vault
Fast Action Bonus
Quick! Available for 24 Hours
🤖 Didi, the Deepest Desire Bot
🤖 Penny, the Psychological Triggers Identifier Bot
🤖 Cassie, the Customer Empathy Specialist
🤖 ✱ Benji, the Brand DNA Writing Assistant
🤖 ✱ Winnie, the Website Writing Assistant
🤖 ✱✱ Fifi, the Content Strategist FETTIBot (inside The Wordfetti Club)
We personally trained each of these assistants using our Wordfetti-approved methodology so they’re aces at what they do! These five specific AI Bots alone are gonna give you deeper, more accurate access to the brains and emotional triggers of your buyers while helping you understand your own brand with crystal freakin’ clarity.
✱✱ Fifi is Available in The Wordfetti Club membership
✱ Benji + Winnie are Available under Commercial License + Certification Option
Fifi
Winnie
Benji
Cassie
Penny
Didi
You’re getting:
You get access to 6 new AI Assistants, trained specifically to help you write better and FASTER as you complete each phase of WYW.
Think of each of these bots as your own little copywriting and accountability buddy who will be there through each phase of the modules to help you move through it faster and more efficiently.
But wait… there’s MORE! (Yes, really)
What people are saying about
our AI bots
— Miranda, earth Energies Australia
Before WYW, I had a website but it wasn't launched yet. I'd write things again and again, researching through what everyone else was doing to validate what I'd write.
I joined WYW because I knew if I paid someone to write for me, I'd end up rewriting it so I thought I might as well learn myself as it'll save me money in the long run and I want to be able to communicate and write copy.
Now I feel like I can do it myself with confidence! If It wasn't for WYW, I’d be still struggling, trying to figure out what's wrong, writing something over and over again, and taking hours, trying to make anything sound good. Now I don't look at other people's websites to validate what I'm writing. I can write compelling copy more confidently, I understand my customer deeper and am so much more excited for people to look at my website and for it to convert.
"Now I don't look at other people's websites to validate what I'm writing. I feel like I can do it myself and more confidently!"
— Sachi, The CRNA Club
The week I launched my website and started collecting leads, within the first week I almost had 100 leads! WYW has FOR SURE helped me do that. And since then, I’ve gotten a lot more DMs, more email responses and just better feedback that I’m connecting with my audience.
"I launched my website through WYW, and within the 1st week, I had almost had 100 leads!"
— Yee Qing, Bueno blocks
Before WYW our website wasn't welcoming and we started to feel a lot of competitors were sounding like us. Back then, a lot of our copy were quite "serious" and in a way it felt like we were constantly just "selling" products. I felt I didn’t know how to be different from anyone else and felt stuck repeating myself and running out of ideas on how to sell differently.
What changed the most since joining WYW was our language, our messaging (selling connection as opposed to just toys) and how we connected with our customers through words in every touch point. Our customers have noticed this too.
Since WYW, I've felt relief and more confidence. Relief that people are finally noticing my business, giving us positive feedback and based on customer feedback, a lot of our customers now say how much we're standing out now! I enjoyed WYW so much that I joined Anita's Mastermind, and since joining, we went from survival mode to tripling our revenue in 6 months!
"A lot of our customers now say how much we're standing out now!"
— Jen McGinlay, Copywriter
WYW has helped me design my clients and my life. It gave me a magnifying glass to go really deep but in a genuine way. Nothing was corporate and everything was acceptable.
It's made the work I deliver to my clients more valuable. In fact, my business wouldn't be what it is without WYW. This is an A-Z of branding. I don’t have to go looking elsewhere for any other course or program anywhere because it’s all in one place. WYW.
I joined WYW 1.5 years ago, but what I've learnt has been so good that I still go back and refer to my workbook and Brand DNA (coffee stains, dog-eared pages and all!). And this is now the added value I can bring to support my clients!
I would 100% recommend (and have already recommended!) WYW to businesses who want to do things in a non-traditional way in their industry!
"My business wouldn't be what it is without WYW. This is the A-Z of branding. This is for you if you are a business who want to do things in a non-traditional way."
What if you could turn those “mayyyyyybes” from potential clients into “Can we start right this second?!”
And charge the premium prices you want to charge (with clients who are thrilled to pay!)
No more wishy-washy wafflin’ about. It’s time to step into your confident AF copywriter era.
YEP YEP YEP.
We train copywriters inside WYW!
— Madison, Content Marketing Freelancer
"Through WYW I feel like I've squashed imposter syndrome and have got the biggest confidence boost.
In fact, since WYW I signed on my biggest retainer client to date. And I really don't think that I would have had the confidence to do that without going through this program. And it's setting up an amazing trajectory for me to see even more growth really, really soon."
— MEGAN, copywriter
"WYW has been an absolute game changer for my business. As a copywriter, I wanted to learn how I could get inside my audience's (and their audience’s) minds - Anita did not disappoint. Now? I'm well on my way to becoming an evil genius - word edition. Since graduating WYW, I’ve x3 my revenue, signature offer, booked my services months in advance, and feel stronger than ever about what makes me so damn special."
"WYW has helped me rethink my business and create an in-depth brand strategy focused on human-centred design. You learn what makes your clients tick, what they want and exactly how to craft your messaging to turn them into warm-fuzzy, loyal brand ambassadors. Anita’s energy is contagious, her expertise second to none and her generosity mind-blowing. I’ve never met a business owner so invested in teaching her students; going above and beyond at every opportunity."
— Justine, Business Strategist, Copywriter
"I stumbled upon Wordfetti last year at a time when I was most vulnerable. And investing in Wordfetti has been one of my best decisions! Even after spending a decade in storytelling & marketing, Wordfetti Your Words helped me reconnect, refresh and absorb a lot of storytelling intricacies & nuances. WYW ain't your basic programme. The material Anita has curated is very well-structured and interactive. And I find myself keep going back to the materials."
— Prerna, Marketer and strategist
— ellen, copywriter
"There is something innately and infectiously energising about Wordfetti and WYW. I had always been confident in my writing, yet with WYW I have absolutely redefined what I want it to be and how I want it to move forward. To be embraced within the community by strong like minded professionals is an added bonus. Anita has such an authentic communication style and contagious enthusiasm and love of learning, it’s a joy to be a part of. I have such a new confidence, clarity and tone to my writing thanks to WYW (and Anita)."
— RAWAN, copywriter
"The WYW program was THE BEST online program (actually the best) I have ever registered for.
Everything from the presentation, to video explanation, and exercises were so carefully curated and extremely insightful. I highly recommend it to anyone and everyone that is running their own business."
Imagine feeling more confident...
— Marija, career coach for lawyers
I joined WYW because every time I would go to write a sales page or landing page for my workshops, I would just freeze and not know how to communicate the value I would be providing to my audience. It would always feel like a massive task and overwhelming for me to write these type of pages.
Since WYW, my copy has gotten sharper and its been easier for me to write copy for my landing pages and captions on LinkedIn, and it has resulted in more engagement from my audience online and signups to my online workshop! I feel more clear in my messaging and communicating my value as well as how I can address my clients' pain points. I also feel more confident writing landing pages for my workshops and my sales pages.
To me, WYW is more than a copy writing course. It is a course that will help you let go of your self-limiting beliefs, hone in your messaging, write killer copy, understand your client's pain points on a deep level, your brand DNA and so much more. Anita, you are a wonderful human being that deeply cares about her clients.
"WYW will help you let go of your self-limiting beliefs, hone in your messaging, to write killer copy"
— Kate, Event Technology Architect
When I joined WYW, I felt totally lost in my biz. I didn’t know how to talk about what I did, let alone sell it—selling made me feel icky. I wanted clarity, a way forward, and (let’s be honest) to fix my ChatGPT-built website.
Fast forward to now: I’ve gone from one client (a favour from a friend!) to 10 new clients in weeks, including big names like Harcourts NZ and Edith Cowan Uni. My discovery calls flow better, my socials are consistent, and I’ve seen 200 %+ growth in reach month-on-month.
Most of all, I’ve found my rhythm. I finally know how to talk about my work with confidence. Words come easily—whether it’s socials, calls, or my new site. And my Brand DNA doc? Total game-changer.
WYW isn’t just a course—it’s a powerhouse for anyone struggling to find the right words to connect and convert.
"I went from 1 client (who was a friend) to 10 new clients in a few weeks."
— Emma, Therapist
I was about 3 months into opening my practice when I came across Anita and Wordfetti. I joined WYW because I was so overwhelmed with my new private Social Work practice. I knew how I wanted to sound and the value I wanted to provide but I had no idea how to articulate it.
Since completing WYW, my practice is now at capacity with dream clients! My messaging resonates deeply with people, and my business is being discussed regularly. More importantly, I feel so much more confident in my messaging, and my copy finally sounds like me. I didn't sound like a fluffy therapist (because I don't work that way or talk that way when I'm face-to-face with clients.)
Injecting some fun and humour into this challenging space was crucial to me, and WYW helped me achieve that. But my absolute number 1 highlight would be finding my brand voice and having my business sound exactly how I had dreamt it.
WYW is full of so much value and essential knowledge. The work is straightforward and always relevant and Anita and the Wordfetti team are always available and go over and above it in terms of support. I felt so incredibly supported. The amount of value packed into WYW is insane. I also could not believe the depth of the curriculum, when I first logged in and saw it all there my mind was absolutely blown - and it gets added to all the time. It’s not just business-changing but life-changing.
I recommend WYW to anyone in business, and I do so with confidence. I’m so grateful to have found this community.
"My monthly revenue has increased by 278% and I am now FULLY BOOKED"
— Caitlin, Psychologist
I joined WYW on a whim. I enjoyed Anita's teaching style and needed to write words for my new website. I wanted to write my website in an approachable and personal way, but after spending many years writing uni assignments (hello 2 theses) I was unsure how to write without sounding like a textbook!
Since WYW, I've seen a significant increase in traffic from my directory profiles (x3 since starting WYW) to my website. It has been an eye-opening process of discovery making implicit aspects of my business explicit. I now have a focused direction for my practice and I feel confident not only in writing but in marketing.
"Since Wordfetti-ing my website, the traffic from my directory profiles have tripled (x3)"
— kate, content strategist
As a copywriter and content creator myself I was a bit skeptical about how much I’d get out of Wordfetti Your Words but I’ve been a long time follower of Wordfetti and Anita so I knew it was something I needed to be a part of.
It’s fair to say, this program is INCREDIBLE! After working as “generalist” marketer in my corporate career, I’m mostly self-taught when it comes to working with 1 on 1 clients so learning in detail about the Wordfetti frameworks and processes is something I’m now able to apply not only to my own brand but to my clients’.
Not only is the program full of quality tutorials and worksheets, I loved the bonus live workshops (something I’ll continue to get access to as an alumni) as it was a great chance to learn something extra and get feedback in a group coaching format. But Wordfetti Your Words is more than just content… Anita’s support is priceless! She’ll be your biggest hype-girl providing stellar feedback and suggestions along with the other inspiring entrepreneurs in the Facebook group.
"I'm now able to apply Wordfetti frameworks not only to my own brand but to my clients."
— Carena, Copywriter
Through WYW, I've seen tangible results in my business. Firstly, my copy has improved significantly. Despite completing other programs to enhance my copywriting skills, something was still missing until I joined WYW. The program was well-organized into bite-sized pieces of info, accompanied by a fantastic workbook, have been immensely helpful. Anita's approach accelerated my knowledge and business growth by at least 2 years in just 12 weeks.
WYW has boosted my confidence. I now know what I want to say and HOW to say it, without backspacing, second-guessing or procrastinating. I intimately understand my brand, which saves me time and relieves stress.
Overall, the WYW experience has been exceptional. Anita is kind and generous with her time and talents, and I love her teaching and calls. The curriculum was exactly what I needed at each step of the course, easily understood yet never basic. The community is kind and supportive of each and every member. Anita has created a truly transformative environment for anyone investing in themselves and their business.
I wholeheartedly recommend WYW to every business owner or aspiring business owner.
"Anita's approach accelerated my knowledge and business growth by at least 2 years in just 12 weeks."
Love Notes
kind words
Anna Papaioannou, Anxiety Coach and Therapist
"WYW has been one of the best investments I made in my business and I would recommend it to any business owner who is ready to communicate to their audience in a clear and authentic way. The learning, the whole process and the engaged community was a game-changer for me in finding my voice and feeling comfortable in the content I put out there!"
Leoni Milano, Business Consultant
"Anita is a master copywriter and absolutely inspiring leader. She teaches in a fun, authentic and impactful way that helps you implement changes from day one. This signature 'Wordfetti You Words' copywriting course is absolutely legendary and 100% delivers results."
Renae Saager, Life Coach
"Anita's passion for this work and her clients RADIATES through her! Even though we had just met I felt like she knew my business in and out. She took my messy and uncertain thoughts and sorted them into magical statements. Not only that, she taught ME how to do that magic myself with my own copy."
Kayla Malss, Marketing Specialist
"The course is the perfect balance of not only copywriting but branding and human centred design which allows students to really zone in on how they can craft copy to not only sound good, but get results.
I have to mention the community aspect of the course as well because WOW."
Kerry Kingham, Leadership Coach
"WYW is a superb online course, with community, support and feedback from people who are my ideal clients, shared willingly and regularly. With WYW, I've finally found "me" as a brand and as a business owner and it has delivered clarity and confidence in how I put myself out there. "
How do I know?
Well let me introduce you to:
WYW will NOT be another course that’s destined to collect e-dust mites in the depths of your inbox
(Ha! You didn't think that was it, did you?)
Oh yeah. One more thing...
Let's do this!
If you complete ALL the modules and ALL your homework within the year from the date of you joining?
Then we invite you to submit your Brand DNA to us, where one of our own Wordfetti Word Wizards will personally review and critique it for you. Yep!
A review and 1:1 critique with us is usually a minimum of $700 per hour with Teamfetti and is perhaps one of the most sought-after by our clients. As WYW alumni, though? You'll get a one-time credit to redeem a 1:1 personalised critique from Teamfetti to have our expert eyeballs on your brand DNA so you know your strategy will have you standing out and creating a dent in your industry.
Note: this is a limited time offer and may not be offered in future intakes.
limited offer: The WYW Completion Bonus
You can keep filling up your days with “busy” work:
Catching up to the latest tech, TikTok and reels trends.
Chasing after shiny objects.
Spending more money on other courses that don’t get touched.
Adding more and more tasks that don’t move your biz forward on your plate until you’re ready to topple over.
OR…
You can invest in learning how to better communicate and write copy that works.
AKA the #1 skill that has no expiry date AND will give you the highest ROI in your biz.
Yep, I said what I said.
For years, copy, words, messaging, and language have sat at the CORE of all types of advertising, marketing, sales, and branding.
It will ALWAYS ALWAYS ALWAYS remain a key element of any business.
So you can delay it, you can try band-aid it, but you won't be able to avoid it.
BUT
When you master the art of communicating and writing?
You’ll know how to connect with your audience, inspire them to take action, and sell your offers anytime you want.
Because in business, the BEST communicator wins.
Real talk?
Recommended for copywriters + those who will use our frameworks and templates for 1:1 client work.
Payment plan available
I want Licensing + Certification
Upfront payment of $2,994 USD
Includes 1 YR License
Upfront please!
Upfront payment of $2,497 USD
Pay upfront and save
Start now with $475
6 monthly payments of $475 USD
Payment plan
(and 5 additional monthly payments)
OR opt to pay upfront and save!
$475 USD
Start WYW now with only
Ready to learn the #1 skill that will give you the highest ROI in the biz?
Love Notes
kind words
So. There’s only one final question to ask…
This isn’t a membership. This isn’t an off-the-shelf product where you sign up, get treated as "another number", and get zero support. I (along with my team) is going to be right there with you. It’s a repeatable framework. Tried and tested one.
Crafted and refined over the last 6 years.
It’s time to blow up your inbox with messages that say, “I feel like I know you!”, magnetise your dream clients, and while everyone else is throwing spaghetti on the wall and flushing money down the toilet using the same-same copy? You'll be a pink flamingo in the flock of pigeons.
Wordfetti Your Words is your ticket to exactly that.
You deserve to wake up every day and feel the forward momentum of having a brand that’s charged with rocket fuel.
You deserve to have a business that gets featured, spoken about, and asked to be on podcasts without you even having to pitch.
You deserve to truly know what you’ve got? It’s different. It’s unique. It’s special. It’s yours and yours alone.
If only you had a copywriter and consumer psychology-backed brand strategist AND her team of word wizards in your back pocket to show you how, uh?
Well. You do now.
This biz owner that doesn't want to settle for mediocre...
A final love note to you:
Are you ready to become the best communicator and win in business?
Let's do this thing!
Alright. Alright. Alright
1 year access to my ever-growing Speaking and Masterclass Vault: with masterclasses on brand storytelling to personal branding (value: $2,000+)
Limited time only:
Exclusive ongoing access to the members only, WYW Facebook community (value: $1,997)
The WYW workbook, filled with our agency's copywriting templates (value: $397)
Ability to rejoin another live cohort at a heavily discounted investment
12-week live group coaching with Anita and Teamfetti to help you move forward in the program (value: $6,997)
6-phase core curriculum: lifetime access including all future refinements (value: $2,997)
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Lifetime access to the 6-phase core curriculum
12-week live group coaching with Anita and Teamfetti (THIS COHORT ONLY)
Ability to rejoin another live cohort at a heavily discounted investment
The WYW workbook, filled with our agency's copywriting templates
Exclusive ongoing access to the members-only WYW Facebook community
1 year access to my ever-growing Speaking and Masterclass Vault
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[THIS LAUNCH ONLY] 30-minute 1:1 strategy session with Anita (Value: $550)
[THIS LAUNCH ONLY] Access to 2 x Exclusive Wordfetti-trained bots to write Brand DNA and Website Copy (for your use and in writing for your 1:1 clients) (Value: $997)
License to use ALL materials (including our WYW bots) in your client work, for 1 year.
50% affiliate commission for both live and on-demand versions of WYW.
Unlocks access to The Wordfetti Club (Commercial License) for the duration of your active license.
Access to job requests on certification completion.
Listing as a Wordfetti Copywriter on our website directory from the date of certificate completion.
Ability to renew certification and license yearly for $497 and keep all the perks above.
WYW with licensing + certification gives you
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Lifetime access to the 6-phase core curriculum
12-week live group coaching with Anita and Teamfetti (THIS COHORT ONLY)
Ability to rejoin another live cohort at a heavily discounted investment
The WYW workbook, filled with our agency's copywriting templates
Exclusive ongoing access to the members-only WYW Facebook community
1 year access to my ever-growing Speaking and Masterclass Vault
WYW on its own gives you:
Choose either WYW or the
WYW Licensing + Certification option
Recommended for copywriters + those who will use our frameworks and templates for 1:1 client work.
Payment plan available
I want Licensing + Certification
Upfront payment of $2,994 USD
Includes 1 YR License
Upfront please!
Upfront payment of $2,497 USD
Pay upfront and save
Start now with $475
6 monthly payments of $475 USD
Payment plan
(and 5 additional monthly payments)
OR opt to pay upfront and save!
$475 USD
Start WYW now with only
Imagine accelerating your learning and having the mentorship and accountability with me personally for 12 weeks!
This is where I am all-in, sleeves rolled up, supporting you in our live calls so you can get real-time support as you work through the curriculum. Dive into the bite-sized lessons released each week, hop on the calls, and have me all up on your business, for copy, ideas, and workshopping so you can walk away with crystal clarity.
Our live group coaching cohort only happens once a year!
(Value $5,997)
... through 12-weeks of exclusive live group coaching with me.
I'll be right there holdin' your hand.
You won't go at this alone.
You've got questions? I've got answers.
It is part pre-recorded modules you can consume in your own pace (total of 14 hours, and you get lifetime access), part live group mentoring calls + feedback sessions (a total of 12 live coaching calls) and part community.
Here is how it works:
#1 WATCH THE LESSONS
They are approximately 8-20 minutes each per lesson. And you have lifetime access to these. Kind of see these lessons as a pick your own adventure. (e.g. If you're about to excavate your story? Dive into that lesson. If you're feeling some mindset gremlins pop up? Dive into that lesson.)
#2 DO THE FUNWORK
We have a Schedule of Outcomes you can tick off one by one, with exercises and funwork for you to complete, each designed to give you a WIN.
#3 COME TO THE LIVE COACHING CALLS WITH ANITA
Where you're stuck or unsure, join us in the live coaching calls (exclusively for this cohort, there are 12 live calls with Anita!) and this is where you'll learn how to implement this in action, and be able to ask me questions to get personalised solutions.
Can't make it live? You can also submit your questions in advance and have them answered on the call.
1. Those that are about to launch (or re-launch) their biz: and website and want to get it right.
2. Those who do not yet have a solid brand foundation (e.g. voice, message, words) to be able to propel their business.
3. Copywriters and marketers (incl. those who work in-house for a brand): who want to increase their ability to earn, or deliver better results for their organisation, or for their clients.
One of the biggest elements (based on what our alumni have told us) truly sets WYW apart is the fact it is not only a "copywriting and psychology course" but it helps you really get clarity, of who you are, and be able to communicate the value of what you do in a way that is DIFFERENT.
Think about it. Words are everywhere. Emails. Website copy. Proposals. Sales pages. Product descriptions. Call to actions. Social media. What you say online. What you say offline.
When you know how to write, you’ll be able to create any type of content at a moment’s notice. Plus, you’ll become a better communicator. And in business? The. Best. Communicator. Wins. So, as a better communicator, you convert more and become a better business owner.
We will be running live bonus calls that will be spread across different times so that you are able to hopefully make it to at least one of them! If you know you'll be missing a call ahead of time, just post your question in the Facebook group, and I'll answer it (or guide you with a solution) on the call. You can then listen to my answers even if you don't attend live!
We've had a LOT of students who have joined WYW who have never attended a single live call, but have posted their questions.
Oh, and you can also listen to the calls/classes on your mobile, too!
But no matter what they do, one thing binds them: they don't want to settle for mediocre and want to zig when others zag.
1. Programs like ChatGPT are only as good as what you write in the chat box.
(Yep, soz, you still need to know how to write).
It is NOT a mind reader. So if you want it to spit out good usable copy, you need to have a clear idea of WHAT your brand is and WHY you’re different. Otherwise? It’ll pump out the same generic info as every other brand in your industry.
2. AI isn’t mistake-proof!
It still needs a human touch (aka YOU) to proofread the info, add your own voice to it, and adapt it to different platforms. Meaning? To get the most out of AI, you still need to understand basic principles of writing, like tone, voice and direction.
Otherwise, it becomes incredibly obvious to your audience you didn’t write your copy yourself. (Which, spoiler alert, will sink your credibility faster than the Titanic).
3. With everyone else using AI, there’s going to be a greater demand for new, different, and authentic voices.
There’s already a tidal wave of the same-same voices & messaging flooding our feeds. Which means your audience is hungry for fresh perspectives and voices.
So, if you’re able to communicate your message in a way that’s unique? YOUR brand will be the one that cuts through the noise and rises above to be the stand-out choice.
4. AI lacks the ability to connect with human emotions.
This is the ONE thing AI and machines won’t ever be able to replicate.
In biz? We’re speaking to people first.
And the thing about us humans is that while we don’t always remember what you say, we remember how you make us FEEL.
When you’re able to reflect your audience’s feelings and emotions in your content, you won’t just create one-off customers, you’ll have loyal FANS who come back for more and spread your message like wildfire.
THIS^ is how you create true impact, and it underpins everything we teach inside WYW.
Inside WYW, we teach you how to write and communicate with EMPATHY so you can build a true heart-to-heart connection, meet your audience where they’re at, and yes, sell without the ick.
Tl;Dr? AI can be a powerful tool to supercharge your content creation. But ONLY once you have a clear understanding of your brand and how to articulate your point of difference.
Good news? This is literally what we cover inside WYW, so if you want to get the edge over every other brand solely relying on AI, join us here.
The writing system we teach invites our students to "refine" their messaging and copy every 6 months (we launch WYW every 6 months, and with each new cohort, we have events and calls!). Copy is perhaps is EASIEST (and fastest) way for you to stand out and bring in cashflow without the need to go through a complete brand overhaul, and sometimes 1 small tweak can be the difference.
While a lot of other courses may focus deeply on more more more information, we're about ease. Making it easier to know exactly what words and language to use to connect with your audience and drive sales. Making it easier to find your voice and message. And making it easier for you to drive conversions.
Our first call will be happening on the 27th of May.
For this cohort, there will be 12x weekly calls on Tuesdays — 6x calls at 8:00 am AEST (Australian Eastern Standard Time), and 6x calls at 6:00 pm AEST to cater to our audience within different timezones.
Not only does this give you 1 year access to use our materials for your 1:1 client work, but it also gives you the option (if you choose to) to be certified by completing 4 writing assignments that our team + Anita will grade.
Once you get a 75% on each open-book exam and submission, you’ll receive your official Wordfetti Certification. It comes with a ton of perks (such as listing as a Wordfetti-trained copywriter on our website, prioritised job opportunities) and more. (See here.)
If you don’t pass your exam or written submission on the first try, you’ll be able to try again without any additional fees or charges.
Certification and Licensing can be renewed annually for only $497.
You do not have to submit for "certification" if you purchase the Licensing option.