What people are saying about The Wordfetti Club
I mean, you started your business for more freedom.
So that you can do what you LOVE, get paid heckin’ well for it, and spend your time doing the things that matter most to you…
Yet most weeks?
Marketing your business is HARD.
Let’s face it ―
And worst of all, you’re watching others skyrocket their own success and pull in your dream clients while you’re over here drowning in doubt and not knowing what to do next….
You’re smushing together strategies from Guru A and Marketing Strategist B ― only to end up with wishy-washy content for your business and marketing that doesn’t feel like you and doesn’t move the needle at all.
You feel lost cause your marketing efforts ain’t translating into sales and results, and while you secretly know it’s in how you’re communicating, you don’t know what to tweak, or change, to turn it around.
You waste HOURS stuck trying to figure out how to market your business, trying new things every week and just chucking spaghetti at the wall hoping something sticks.
You spend your limited time learning new frameworks or trying new templates or mastering yet another masterclass but NEVER actually doing anything with what you learn.
Only to end up with more overwhelm, more question marks, and a sky-high Expenses bill you gotta explain to your bookkeeper
only to spend even more precious hours fixing the output because it sounds like a deranged robot.
Relying on ChatGPT to do it all for you
So maybe you’ve tried:
Investing an eye-watering amount on MORE courses, and contractors
TBH?
You need to start implementing
❌ You know you should be sending emails… but your inbox is flooded with unfinished drafts and unsent templates you never filled out.
❌ You know you should be posting on IG… but the reels you spent hours on just flop and the last time you posted a carousel it got 4 likes.
❌ You know you should be updating your sales page… but last time you stared at a blank screen for four hours and then let ChatGPT write it for you and it sounded like a weird robot that no one wanted to buy from.
❌ You don’t have a proven system you can use to get real results, so any action you do take just leads to CRICKETS.
Worst part?
❌ You gotta scoop yourself off the floor and hit Google Docs again next week. Because #havetoshowup #consistency.
Which could be fine if your efforts were actually resulting in more leads, sales, and momentum.
(Ya know, like it’s supposed to)
But you’re not doing anything with what you’ve learned and that bookshelf of digi products is gathering major dust.
You’re on the right track and pouring energy into your content, and what you’re saying (and writing) IS worth the investment. (You just have to do it the right way.)
Before you throw in the towel completely, you should know ―
After all, you could have the best product or service, but if you don't have the WORDS to communicate that?
No one will EVER know about you.
This is why your words matter.
Consistency is the name of the game
You can’t write once and expect a flood of leads to roll in. (Soz)
But you don’t have to break your back (and your brain) trying to pump out 6 posts a week either!
When you have ongoing support, accountability, and the right system ―
You can effortlessly create strategic content in a way that allows you to show up week after week to amplify your visibility, cement your authority, plus hear the sweet sounds of ka-chings!
From static images to short-form videos and engaging emails, we now have a buffet of ways to reach and connect with our audience, and those ways are constantly shifting and evolving.
(Meaning that content or reels course you took last summer? May already be outdated.)
Content & marketing is ever-evolving
Throwing in buzzwords and promising the world ain’t going to cut it in 2025. Neither is using the same language you used to market your business since 2021. As humans, our desires, needs, fears, and priorities change – and therefore? So should how you market, talk, and write about your business.
Your marketing message (AKA what you say) MUST shift with the consumer landscape
A new template isn’t going to change your life. Actually USING a content marketing system that’s backed by buyer psychology and proven to work for hundreds of business owners WILL change everything. No one can consistently do what they’re supposed to on their own all the time… that’s why you need a community around you, an expert to guide you, and the ability to ask questions and improve your skills in real-time.
You’re not actually implementing a proven system
It’s because…
So the truth is, the reason your efforts haven’t been paying off so far isn’t because you’re not good enough, you’re bad at writing, or you have nothing new to say.
Emails? Words.
Website? Words.
Captions? Words.
Ad copy? Words.
What you say when you meet a potential client? Words.
What you say on video? Words.
Words are EVERYWHERE in your marketing and your business and are the nucleus of how you communicate what you do out there.
Marketing your business (and knowing what to WRITE) doesn’t have to consume your whole life. OR stretch you thinner than a spandex bodysuit.
(Pinky promise)
Bottom line?
Imagine:
Having a monthly Action Plan delivered directly to you each month so you know exactly what to do and how to do it.
Attracting more aligned buyers because your content engages, attracts, and connects with the right people.
Saving time and your mental energy because you have an effortless repurposing system to create quality content in less time.
Feeling motivated to post consistently because you have a supportive community hyping you up through your low-views moments.
Never using generic, robotic AI again because you have access to a soon-to-be-launched Wordfetti-trained conversion copywriter bot that understands our methodology and gives you legit feedback and critiques.
Always being one step ahead in your marketing because you’re getting the insider’s scoop on what’s working in the marketing world right now, downloaded to your brain every month.
Well. Imagine no more.
🥁 *Drumroll* 🥁
introducing
introducing
introducing
Join The Wordfetti Club
No more overwhelm.
No more blank screens.
No more information overload.
Just the accountability, LIVE mentorship support, and psychology-backed resources you need to consistently amplify your visibility and boost your sales.
The ONLY small biz membership & mentorship community that helps you grow your business simply through WRITING.
(whilst also helping you reclaim your time, energy, and sanity.)
I'm in
✅ Monthly LIVE Q&A coaching sessions with Anita + guest industry experts.
✅ Monthly Action Plans so you know exactly what to do (and say) to make a needle-moving shift in your biz.
✅ Monthly implementation hours of co-writing to get it done.
✅ Exclusive access to or soon-to-be-launched FETTIBot, your new team member and a Wordfetti-trained copywriting assistant.
✅ A private podcast where you can access all training, workshops, and exclusive Club content on the go.
✅ Dedicated members-only community to form friendships, and collabs, and get feedback and encouragement.
(Cancel anytime after 12 months)
🎁 PAY IN FULL BONUS: 1:1 x 30 min Audit + Content Clarity session w/ Anita (Value: $650)
🎁 PAY IN FULL BONUS: Instant access to our ChatGPT Prompt Vault (Value: $97)
🎁 PAY IN FULL BONUS: 2 months free! (Value: $98)
(Approx $790 AUD incl. GST)
$490 USD
Annual
I'm in
You'll get everything in monthly, plus these pay-in-full bonuses
✅ Monthly LIVE Q&A coaching sessions with Anita + guest industry experts.
✅ Monthly Action Plans so you know exactly what to do (and say) to make a needle-moving shift in your biz.
✅ Monthly implementation hours of co-writing to get it done.
✅ Exclusive access to or soon-to-be-launched FETTIBot, your new team member and a Wordfetti-trained copywriting assistant.
✅ A private podcast where you can access all training, workshops, and exclusive Club content on the go.
✅ Dedicated members-only community to form friendships, and collabs, and get feedback and encouragement.
(Flexible, cancel anytime)
(Approx $79 AUD incl. GST per month)
$49 USD
Monthly
Join the Wordfetti Club now before we close enrolments
A guided experience for do-ers who are ready to attract aligned buyers and make more sales with their words.
This is your roadmap to attracting leads in a way that feels good and actually works:
So what exactly do you get inside these virtual walls?
Every month, you’ll get an Action Plan designed to increase your visibility and attract hot leads. See it as your go-to bible for the month, with a content plan, content prompts, as well as one simple needle-moving strategy to apply to your business. Not only will you always have fresh inspo right at your fingertips but you’ll also BE THE FIRST to roadtest a lot of the tried-and-tested templates that go into our Wordshop FOR FREE, or at a heavily discounted rate. (The resources in Wordshop are usually $100+ alone!)
Step 1: Monthly Action Plan
Every month, get my LIVE sleeves-rolled-up support on your business to move the needle in your biz. This is your opportunity to workshop the blocks, ask me anything, and discover new strategies to up-level your copywriting, marketing and content. Sometimes even a small tweak can make a BIG difference.
Step 2: Monthly live Q&A coaching sessions with Anita
Implementation and practice are the name of the game! If you’ve been struggling with motivation to write, these sessions are the perfect opportunity for the accountability to work “on” your business.
Step 3: Monthly "get-it-done" coworking sessions
You’re NEVER alone! Stay on top of your content marketing with community, support, and access to our VAULT of resources.
Be part of a passionate and generous community of 200+ business owners who are right there to bounce ideas with and who share openly and willingly about what’s working, what’s not and everything in between.
24/7 Dedicated Fetti Fam Facebook Group Community of Biz Owners
Good. Because this is NOT either of those.
(Cause let’s be honest, you don’t need another “content” or “marketing” course that will likely go out of date faster than chocolate ice cream in the summer heat.)
The Wordfetti Club is about action and implementation not overwhelm and more information.
“But Anita, I don’t need another Instagram membership or content course!”
Each month, we help you take ONE simple needle-moving action to attract aligned leads or to grow your business. This isn’t MORE learning or information. It’s a simple action (with resources, tools or templates) to help you make it happen.
These actions align with the 5 core pillars of our Bow Tie Funnel roadmap:
Geri Allison
"It is the BEST decision I’ve made in my business this year. Every single time I open up the portal I honestly want to be on the verge of tears, especially as someone who has struggled with organisation and not knowing how to best grow my business. In the last month since joining the Club, my engagement and account reach has exceeded all my wildest expectations. It is legit around 600+%! Not only that, I am making the most awesome connections and it’s given me the confidence to show up more. SO THANK YOU."
Kate Mitchell
"OMG. We've had a 3,666% increase in accounts reached, and 1,250% increase in engagement!"
Romy Louise Candles
"Literally the first post I made on my socials using one of the templates, the orders started sliding in. I hadn't posted for 3 months before that because I lacked confidence and motivation. Knowing I have a bible of go-to's have truly helped take a load off so I can concentrate on what I do best."
Emily Jaksch
"My post did 85% better than all previous posts! 419 likes, over 100 comments and 2 shares! Anita, thank you thank you thank you #win"
Homely Creatures
"These templates have literally taken the words out of our mouth that we couldn't get out! We can now smash out 9 days content easily for 2 businesses AND our engagement has increased. Winner winner chicken dinner"
Amy Sanders-Robbins
"We have had a 348% increase in our accounts reached and we've had 138% increase in our engagement. And then we've had an overall increase in our followers by about five and a half percent."
What people are saying about
The Wordfetti Club
Ongoing Momentum
Don’t just start taking action… keep it going! Consistency is the key to making more sales, and we set you up for major success. When you’re in the Club, you get access to live coaching and calls, community, connection (will you find your new biz bestie here?!), and monthly themes + activations to keep you accountable and actively implementing all year.
100 Leads in 14 Days
Get exclusive access to our 2-week visibility challenge! With just 15 minutes a day, you’ll follow our proven, fan-fave challenge to get your content in front of the right people and land up to 100 leads.
Your Ultimate Content Strategy, Unlocked
As soon as you step through our doors, you’ll be handed the keys to our proprietary, psychology-driven content system. Are we underselling it when we say it will change your life? Probably. In just 1.5 hours, you’ll know exactly how to leverage the power of compelling content to get more eyes on your business, more leads in your inbox, and more sales in your bank account.
Welcome to 3 months of attracting more aligned leads and turning up the volume on your visibility to level 100.
Your First 90 Days inside The Wordfetti Club
🔥 Using AI to work smarter with your content and copy
🔥 Training AI to speak your brand (so you don’t sound like a robot)
🔥 What’s working (and what’s not) on social media right now
🔥 SOPs for repurposing your content and saving loads of time
🔥 How to create a strategic lead magnet that lands more leads in your inbox
🔥 Email campaigns that generate serious ROI
🔥 IG Stories that don’t just entertain, but sell
🔥 Sales psychology (the secret to never feeling salesy, pushy, or giving yourself the ick)
🔥 Selling with storytelling
🔥 How to identify different buyer types and understand what they need before saying “yes”
🔥 Current consumer behaviour and landscape (because what worked in 2024 ain’t workin’ today)
🔥 Small tweaks to increase conversions (you don’t have to recreate the wheel to see success!)
🔥 How to content plan without getting lost in the overwhelm, thanks to our proven system
🔥 Writing ad copy that stands out and gets the right kind of attention
🔥 Writing website copy that sells for you 24/7
🔥 Writing sales copy that is aligned with your values and brand and attracts the right people
A better question would be what topics do we not cover…
What topics do we cover?
For around $1 a day!
You’re getting continuous access to a complete arsenal of cutting-edge strategies, trending strategic content ideas, up-to-date learnings and resources, our on-demand support AND a supportive community to supercharge your content, amplify your visibility, and grow your business…
But inside The Wordfetti Club…
Outsourcing? Isn’t cheap.
It can cost you a minimum of $1k a month to get done-for-you work done. (Not to mention the time you invest briefing your contractor, editing, and providing feedback).
And upskilling via content and marketing courses and group programs? Can be a hefty 4-figure investment juuust for strategies that may go out of date by the time you’re ready to implement.
You’ve been around the digi-world long enough to know that…
What you’ve always wished AI could do…
Wordfetti Club members are the ONLY people with access to soon-to-be-released, Wordfetti-trained AI.
Imagine, having your own copywriting assistant to help you brainstorm, write, edit, and strategise (that’s AI-powered, but human-trained with our framework) for just $49/month!
Introducing FETTIBot
Your new copywriting assistant and team member
(1st edition launching mid-March)
🤖
Your AI game just got a major upgrade
OH! And don’t miss out on our newest addition to the Club…
Want mentorship, community, and a tried-and-tested monthly content action plan to grow your business for the price of 2 x soy lattes a week?
I'm in
✅ Monthly LIVE Q&A coaching sessions with Anita + guest industry experts.
✅ Monthly Action Plans so you know exactly what to do (and say) to make a needle-moving shift in your biz.
✅ Monthly implementation hours of co-writing to get it done.
✅ Exclusive access to or soon-to-be-launched FETTIBot, your new team member and a Wordfetti-trained copywriting assistant.
✅ A private podcast where you can access all training, workshops, and exclusive Club content on the go.
✅ Dedicated members-only community to form friendships, and collabs, and get feedback and encouragement.
(Cancel anytime after 12 months)
🎁 PAY IN FULL BONUS: 1:1 x 30 min Audit + Content Clarity session w/ Anita (Value: $650)
🎁 PAY IN FULL BONUS: Instant access to our ChatGPT Prompt Vault (Value: $97)
🎁 PAY IN FULL BONUS: 2 months free! (Value: $98)
(Approx $790 AUD incl. GST)
$490 USD
Annual
I'm in
You'll get everything in monthly, plus these pay-in-full bonuses
✅ Monthly LIVE Q&A coaching sessions with Anita + guest industry experts.
✅ Monthly Action Plans so you know exactly what to do (and say) to make a needle-moving shift in your biz.
✅ Monthly implementation hours of co-writing to get it done.
✅ Exclusive access to or soon-to-be-launched FETTIBot, your new team member and a Wordfetti-trained copywriting assistant.
✅ A private podcast where you can access all training, workshops, and exclusive Club content on the go.
✅ Dedicated members-only community to form friendships, and collabs, and get feedback and encouragement.
(Flexible, cancel anytime)
(Approx $79 AUD incl. GST per month)
$49 USD
Monthly
— Jen, founder of pink pom pom social
"It's been a GAME CHANGER for me in my confidence to show up with all the ideas!"
I hear ya!
I know you didn’t start your business just to spend hours agonising over words, pumping out things that don’t convert, and trying to keep up with short-lived trends.
That’s why I created the Club, to ensure you always have an action plan (so you know what to do) and accountability (so you actually DO what you need to do).
Paired with a generous community that values accountability, connection and collaboration, we’ll transform the way you approach writing and speaking about your business so you can finally get the results you deserve and become the go-to brand in your industry.
So what do ya say?
“I learn all these new strategies but I just don’t have time to USE them!”
“I don’t know what to do… so I don’t do anything to market my business.”
“I feel stuck. I don’t know what to say or write when it comes to my business!”
“I pour so much time and effort into my post but only get 5 likes and no replies. What’s the point?!”
“I don’t know how to sell without sounding salesy, so I just don’t sell.”
“I spend hours overthinking and second-guessing what I’m writing and posting.”
“I just can’t.”
...every day, I get DMs. Emails. And comments from business owners just like you, that say:
Lawyer turned Copywriter, Brand Strategist and Soy Mocha Aficionado.
With a background in psychology, and a big love for the emotion and idea-triggering power of language and linguistics, I help online biz owners, like you, catapult their biz into the stand-out success-o-sphere through the power of of the written word.
Why?
Because words are the central medium through which you and I connect and communicate.
You could have the BEST product or service out there but if you don’t have the words to market it? No one will ever know about it.
From emails, and videos, to websites or ads, words dominate every element of your marketing, yet...
Hi, I’m Anita.
Wondering just who is this fetti-obssessed lady?
Best value!
Upfront please!
(Approx $790 AUD incl. GST) per year
$490 USD
12-MONTHS UPFRONT
2 Months free!
I'm in
(Approx $79 AUD incl. GST) per month
CANCEL ANYTIME
$49 USD
MONTHLY
Most flexible!
Join the Wordfetti Club
— Maddy, founder of Sunday Club
So if you want to learn how to strike the perfect blend between human creativity, strategic content know-how, and AI…
And you want to do it alongside a community of incredible business owners riding the content wave together…
Then join us inside The Wordfetti Club!
You’ll also get access to our soon-to-be-launched AI-powered yet human-trained assistant: FETTIBot. Imagine, having your very own copywriting assistant (trained with our frameworks) to help you brainstorm, strategise, write, and edit for a fraction of the price?
Inside The Wordfetti Club, you’re not just learning how to implement simple tweaks to uplevel your copy and content …
OR getting access to monthly LIVE Q&A coaching from me and guest marketing experts so you’re always ahead of the curve…
OR following a custom, psychology-backed action plan every month.
But when you know how to create ORIGINAL content, and you can zig when others zag?
YOU will become the stand-out, no-brainer choice your audience flocks to!
If you depend solely on AI to churn out all your content and copy as well as generate all your ideas (just like everyone else)…
What you share out there will end up drowning in a sea of digital same-ness aaand bring you right back to square one ― with content and copy that doesn’t convert, has low engagement, and feels lost in the void.
But AI alone is not a shortcut to wordy success.
As a copywriter who’s played around with ChatGPT, I LOVE how powerful AI is
“But what about ChatGPT?”
Love Notes
kind words
Best value!
Upfront please!
(Approx $790 AUD incl. GST) per year
$490 USD
12-MONTHS UPFRONT
2 Months free!
I'm in
(Approx $79 AUD incl. GST) per month
CANCEL ANYTIME
$49 USD
MONTHLY
Most flexible!
Join the Wordfetti Club
What people are saying about
The Wordfetti Club
You are a content writer, copywriter, social media manager or VA and you want to be mentored by us, be up to date with the latest content strategies and upskill so you deliver even better results for your clients.
You want to better your confidence when it comes to writing content and marketing your business, and do so with less stress, and more ease.
You are looking to find a generous community of incredible business owners who are on the same journey with you, because you know it’ll drive you forward and keep you accountable.
You are ready to spend less time in the weeds of your content but don’t want to outsource it completely. (Psst. You can totally hand off our Action Plans and resources to your VA or give access to your social media manager to do all the heavy lifting for you!)
You’re ready to take action and implement a proven content marketing system that will actually move that dang needle and get you more of the sales you want.
You don’t want to spend $3K+ on another marketing or content course (only to feel more overwhelmed, and still feel lost in the sauce of how to write about your biz).
You’ll feel right at home inside if:
Wondering who The Wordfetti Club is for?
Best value!
Upfront please!
(Approx $790 AUD incl. GST) per year
$490 USD
12-MONTHS UPFRONT
2 Months free!
I'm in
(Approx $79 AUD incl. GST) per month
CANCEL ANYTIME
$49 USD
MONTHLY
Most flexible!
Join the Wordfetti Club
What people are saying about The Wordfetti Club
Love Notes
kind words
The choice is yours, my friend!
All of us inside The Wordfetti Club are ready to cheer you on and support you in this business growth journey.
And with our cancel-anytime policy, there’s truly nothing to lose!
So why not take the leap and join us on this incredible adventure?
Xx Anita
🥳 Gain a deep understanding of the ins and outs of what’s working in marketing today so you can be confident your efforts will pay off.
🥳 Take consistent, strategic action every month because you have an action plan to follow that is proven to deliver results for our clients and students, and maximise every piece of content you create so you can be the EVERYWHERE brand.
🥳 Surround yourself with THE most supportive community of incredible business owners who’ll hold you accountable, encourage you to stay consistent, and cheer you on as you market your wildly successful business.
🥳 Write aligned content that connects with your audience and leads to more SALES.
OR
You can make a different choice. One where you get to:
☹️ And pouring your time, heart, and energy into random content, wondering if any of your strategies will work or if you should just start over.
☹️ Flying solo on this business journey and wondering if you’re the only one whose engagement is low and motivation is even lower.
☹️ Sitting still, not knowing how to market your business or implement anything you’ve learned along the way so you just end up frozen.
You can either continue:
It’s nearly the end of the scroll, my friend. So it’s time to make a decision.
faqs
Writing and creating content is a practice. You can’t just learn a few strategies, throw in a technique, and call it a day. You have to show up and practice, and it’s through this practice, that you become better and better, and also experience heightened self-awareness too.
That’s why, every single month inside the Club, you get:
- An Action Plan so you know what to do, step-by-step, to market your business like a pro every month, on repeat.
- LIVE Q&A Coaching with Anita (& sometimes guest experts) to answer your burning Qs and learn what’s working and what’s not in the current consumer landscape.
- Eyeballs on your copy or content cause sometimes you want that second eye to make sure you’re on the right track.
- The most supportive community on the digital block where you can collab with ambitious biz owners, and support one another through your wins and flops.
- Co-writing sessions for you to prioritise taking action and doing the work laid out in your Action Plan. BONUS: Working alongside your Fetti fam makes each session as fun as it is productive!
- And more ad-hoc bonuses and surprises designed to streamline and simplify your content, and make the whole thing as fun as possible!
WYW is our 12-week live coaching program where we focus completely on defining your Brand DNA and brand message via our repeatable step-by-step system underpinned by consumer psychology. The goal? To help you find your voice, your message, and your words so you can communicate your value, zig when others zag and write high-converting copy with ease.
The Wordfetti Club? Is where we take action and do the content marketing work!
Now that you’ve nailed your voice and message, you’ll get a monthly action plan, ongoing accountability, and monthly support so you can continue spreading your message, gaining momentum, and boosting your visibility AND sales.
PLUS, The Club is the ONLY place where you’ll get ongoing live coaching with me (and access to leading guest experts) to support you personally in your business.
And now, The Club is also the only place you’ll get access to our soon-to-be-launched Wordfetti-trained AI FETTIBot that shows up as the exclusive conversion copywriter on your team!
Tl; Dr, if you’re loving the vibes inside WYW and you want even more of that support every single month at an affordable rate…The Wordfetti Club is for y-o-u!
The Wordfetti Club is about helping you implement content marketing for your entire business―whether that’s emails, captions, reels, websites, stories, LinkedIn etc.
We look at the whole ecosystem, baby.
Inside you’ll find: your content plan for the month, as well as ONE simple needle-moving strategy (and the tools) to implement it to grow your business.
Everything we create focuses on consumer psychology and when we deliver templates, prompts or ideas, it’s always done so in a way that invites you to infuse your own voice and context into them.
You get to choose your pace. And everything we have available inside? Is bite-sized, easy to digest, and intentionally practical. And the best thing? Everything live will also be recorded for you.
- Need to implement a consistent, proven content marketing strategy
- Feel stuck when it comes to writing about their business.
- Second-guess and overthink what they write, what they say, their content ideas and posts.
- Want to learn how consumer psychology can help you market your business more effectively.
- Like structure and simplicity and want a solid system to lean on so they can consistently show up online without burning out.
- Know the power of connection, community and genuine collaborations and want to be surrounded and uplifted by an incredible group of passionate business owners who are open to sharing what’s working, and what’s not, and are on the same page with not wanting to do this whole business thing alone.
I’ve already outsourced some of my copywriting/social media/content…can I sign up my team member or VA so they can implement the learnings for me?
You can get the best of both worlds by equipping your team members with monthly Action Plans they can implement on your behalf. And you can hop into our supportive community and keep your finger on the pulse of what’s working.
We leave no questions unanswered in The Wordfetti Club!
My goal is to help you streamline your content creation efforts in a way that works for you.
Which is why unlike any other membership out there on the market, The Wordfetti Club is created for you OR YOUR TEAM MEMBER (or employee, VA, or social media manager).
Simply enrol 'em in, OR forward our monthly content plans to your team members or VAs to do the heavy lifting for you (and be confident they always have fresh inspo and psychology-backed prompts at their fingertips), invite them to our coworking and monthly learning sessions and know that you’ll have our private community to support you and your team.