What people are saying about The Wordfetti Club
I mean, you started your business for more freedom.
So that you can do what you LOVE, get paid heckin’ well for it, and spend your time doing the things that matter most to you…
Yet most weeks?
Marketing your business is HARD.
Let’s face it ―
And worst of all, you’re watching others skyrocket their own success and pull in your dream clients while you’re over here drowning in doubt and not knowing what to do next….
You’re smushing together strategies from Guru A and Marketing Strategist B ― only to end up with wishy-washy content for your business and marketing that doesn’t feel like you and doesn’t move the needle at all.
You feel lost cause your marketing efforts ain’t translating into sales and results, and while you secretly know it’s in how you’re communicating, you don’t know what to tweak, or change, to turn it around.
You waste HOURS stuck trying to figure out how to market your business, trying new things every week and just chucking spaghetti at the wall hoping something sticks.
You spend your limited time learning new frameworks or trying new templates or mastering yet another masterclass but NEVER actually doing anything with what you learn.
Only to end up with more overwhelm, more question marks, and a sky-high Expenses bill you gotta explain to your bookkeeper
only to spend even more precious hours fixing the output because it sounds like a deranged robot.
Relying on ChatGPT to do it all for you
So maybe you’ve tried:
Investing an eye-watering amount on MORE courses, and contractors
TBH?
You need to start implementing
❌ You know you should be sending emails… but your inbox is flooded with unfinished drafts and unsent templates you never filled out.
❌ You know you should be posting on IG… but the reels you spent hours on just flop and the last time you posted a carousel it got 4 likes.
❌ You know you should be updating your sales page… but last time you stared at a blank screen for four hours and then let ChatGPT write it for you and it sounded like a weird robot that no one wanted to buy from.
❌ You don’t have a proven system you can use to get real results, so any action you do take just leads to CRICKETS.
Worst part?
❌ You gotta scoop yourself off the floor and hit Google Docs again next week. Because #havetoshowup #consistency.
Which could be fine if your efforts were actually resulting in more leads, sales, and momentum.
(Ya know, like it’s supposed to)
But you’re not doing anything with what you’ve learned and that bookshelf of digi products is gathering major dust.
You’re on the right track and pouring energy into your content, and what you’re saying (and writing) IS worth the investment. (You just have to do it the right way.)
Before you throw in the towel completely, you should know ―
After all, you could have the best product or service, but if you don't have the WORDS to communicate that?
No one will EVER know about you.
This is why your words matter.
Consistency is the name of the game
You can’t write once and expect a flood of leads to roll in. (Soz)
But you don’t have to break your back (and your brain) trying to pump out 6 posts a week either!
When you have ongoing support, accountability, and the right system ―
You can effortlessly create strategic content in a way that allows you to show up week after week to amplify your visibility, cement your authority, plus hear the sweet sounds of ka-chings!
From static images to short-form videos and engaging emails, we now have a buffet of ways to reach and connect with our audience, and those ways are constantly shifting and evolving.
(Meaning that content or reels course you took last summer? May already be outdated.)
Content & marketing is ever-evolving
Throwing in buzzwords and promising the world ain’t going to cut it in 2025. Neither is using the same language you used to market your business since 2021. As humans, our desires, needs, fears, and priorities change – and therefore? So should how you market, talk, and write about your business.
Your marketing message (AKA what you say) MUST shift with the consumer landscape
A new template isn’t going to change your life. Actually USING a content marketing system that’s backed by buyer psychology and proven to work for hundreds of business owners WILL change everything. No one can consistently do what they’re supposed to on their own all the time… that’s why you need a community around you, an expert to guide you, and the ability to ask questions and improve your skills in real-time.
You’re not actually implementing a proven system
It’s because…
So the truth is, the reason your efforts haven’t been paying off so far isn’t because you’re not good enough, you’re bad at writing, or you have nothing new to say.
Emails? Words.
Website? Words.
Captions? Words.
Ad copy? Words.
What you say when you meet a potential client? Words.
What you say on video? Words.
Words are EVERYWHERE in your marketing and your business and are the nucleus of how you communicate what you do out there.
Marketing your business (and knowing what to WRITE) doesn’t have to consume your whole life. OR stretch you thinner than a spandex bodysuit.
(Pinky promise)
Bottom line?
Imagine:
Having a monthly Action Plan delivered directly to you each month so you know exactly what to do and how to do it.
Attracting more aligned buyers because your content engages, attracts, and connects with the right people.
Saving time and your mental energy because you have an effortless repurposing system to create quality content in less time.
Feeling motivated to post consistently because you have a supportive community hyping you up through your low-views moments.
Never using generic, robotic AI again because you have access to a soon-to-be-launched Wordfetti-trained conversion copywriter bot that understands our methodology and gives you legit feedback and critiques.
Always being one step ahead in your marketing because you’re getting the insider’s scoop on what’s working in the marketing world right now, downloaded to your brain every month.
Well. Imagine no more.
🥁 *Drumroll* 🥁
introducing
introducing
introducing
Join The Wordfetti Club
No more overwhelm.
No more blank screens.
No more information overload.
Just the accountability, LIVE mentorship support, and psychology-backed resources you need to consistently amplify your visibility and boost your sales.
The ONLY small biz membership & mentorship community that helps you grow your business simply through WRITING.
(whilst also helping you reclaim your time, energy, and sanity.)
scroll to see the love notes
To celebrate her sparkly new spot inside The Wordfetti Club, we’re unlocking access to FETTIBot™—your psychology-backed, AI-powered copywriting sidekick that helps you write scroll-stopping captions, conversion-ready copy, and email campaigns in literal minutes.
Yep. She’s finally here.
Meet FETTIBot™.
Your new 7-figure copywriter, content coach and strategist, on demand.
The difference between FETTIBot and ChatGPT?
The IP.
8 years+ of our IP in messaging, copy, content, and sales psychology.
ChatGPT writes words.
FETTIBot writes words that SELL.
I'm in
(Approx $790 AUD incl. GST)
$490 USD
Annual
I'm in
✅ Monthly LIVE Q&A coaching sessions with Anita + guest industry experts.
✅ Monthly Action Plans so you know exactly what to do (and say) to make a needle-moving shift in your biz.
✅ Monthly implementation hours of co-writing to get it done.
✅ Exclusive access to FETTIBot™, your new team member, a Wordfetti-trained copywriting assistant, strategist and writer
✅ A private podcast where you can access all training, workshops, and exclusive Club content on the go.
✅ Dedicated members-only community to form friendships, and collabs, and get feedback and encouragement.
(Flexible, cancel anytime)
(Approx $79 AUD incl. GST per month)
$49 USD
Monthly
Join the Wordfetti Club now before we close enrolments
✅ Monthly LIVE Q&A coaching sessions with Anita + guest industry experts.
✅ Monthly Action Plans so you know exactly what to do (and say) to make a needle-moving shift in your biz.
✅ Monthly implementation hours of co-writing to get it done.
✅ 12-months exclusive access to FETTIBot™, your new team member, a Wordfetti-trained copywriting assistant, strategist and writer
✅ A private podcast where you can access all training, workshops, and exclusive Club content on the go.
✅ Dedicated members-only community to form friendships, and collabs, and get feedback and encouragement.
✅ 2 months free! (Value: $98)
(Cancel anytime after 12 months)
You’re not getting MORE STUFF to do - you don’t need that.
It’s a space where you sharpen how you think, get live mentoring from Anita, and leave every session with something you can USE right away.
So what exactly do you get inside these virtual walls?
Every month, you’ll get an Action Plan designed to increase your visibility and attract hot leads. See it as your go-to bible for the month, with a content plan, content prompts, as well as one simple needle-moving strategy to apply to your business. Not only will you always have fresh inspo right at your fingertips but you’ll also BE THE FIRST to roadtest a lot of the tried-and-tested templates that go into our Wordshop FOR FREE, or at a heavily discounted rate. (The resources in Wordshop are usually $100+ alone!)
Step 1: Monthly Action Plan
Every month, get my LIVE sleeves-rolled-up support on your business to move the needle in your biz. This is your opportunity to workshop the blocks, ask me anything, and discover new strategies to up-level your copywriting, marketing and content. Sometimes even a small tweak can make a BIG difference.
Step 2: Monthly live Q&A coaching sessions with Anita
Implementation and practice are the name of the game! If you’ve been struggling with motivation to write, these sessions are the perfect opportunity for the accountability to work “on” your business.
Step 3: Monthly "get-it-done" coworking sessions
You’re NEVER alone! Stay on top of your content marketing with community, support, and access to our VAULT of resources.
Be part of a passionate and generous community of 200+ business owners who are right there to bounce ideas with and who share openly and willingly about what’s working, what’s not and everything in between.
24/7 Dedicated Fetti Fam Facebook Group Community of Biz Owners
Good. Because this is NOT either of those.
(Cause let’s be honest, you don’t need another “content” or “marketing” course that will likely go out of date faster than chocolate ice cream in the summer heat.)
The Wordfetti Club is about action and implementation not overwhelm and more information.
“But Anita, I don’t need another Instagram membership or content course!”
Each month, we help you take ONE simple needle-moving action to attract aligned leads or to grow your business. This isn’t MORE learning or information. It’s a simple action (with resources, tools or templates) to help you make it happen.
These actions align with the 5 core pillars of our Bow Tie Funnel roadmap:
Geri Allison
"It is the BEST decision I’ve made in my business this year. Every single time I open up the portal I honestly want to be on the verge of tears, especially as someone who has struggled with organisation and not knowing how to best grow my business. In the last month since joining the Club, my engagement and account reach has exceeded all my wildest expectations. It is legit around 600+%! Not only that, I am making the most awesome connections and it’s given me the confidence to show up more. SO THANK YOU."
Kate Mitchell
"OMG. We've had a 3,666% increase in accounts reached, and 1,250% increase in engagement!"
Romy Louise Candles
"Literally the first post I made on my socials using one of the templates, the orders started sliding in. I hadn't posted for 3 months before that because I lacked confidence and motivation. Knowing I have a bible of go-to's have truly helped take a load off so I can concentrate on what I do best."
Emily Jaksch
"My post did 85% better than all previous posts! 419 likes, over 100 comments and 2 shares! Anita, thank you thank you thank you #win"
Homely Creatures
"These templates have literally taken the words out of our mouth that we couldn't get out! We can now smash out 9 days content easily for 2 businesses AND our engagement has increased. Winner winner chicken dinner"
Amy Sanders-Robbins
"We have had a 348% increase in our accounts reached and we've had 138% increase in our engagement. And then we've had an overall increase in our followers by about five and a half percent."
What people are saying about
The Wordfetti Club
Ongoing Momentum
Don’t just start taking action… keep it going! Consistency is the key to making more sales, and we set you up for major success. When you’re in the Club, you get access to live coaching and calls, community, connection (will you find your new biz bestie here?!), and monthly themes + activations to keep you accountable and actively implementing all year.
100 Leads in 14 Days
Get exclusive access to our 2-week visibility challenge that kicks off in March! (Our needle-moving focus for the month of March) With just 15 minutes a day, you’ll follow our proven, fan-fave challenge to get your content in front of the right people and land up to 100 leads.
Your Ultimate Content Strategy, Unlocked
As soon as you step through our doors, you’ll be handed the keys to our proprietary, psychology-driven content system. Are we underselling it when we say it will change your life? Probably. In just 1.5 hours, you’ll know exactly how to leverage the power of compelling content to get more eyes on your business, more leads in your inbox, and more sales in your bank account.
Welcome to 3 months of attracting more aligned leads and turning up the volume on your visibility to level 100.
Your First 90 Days inside The Wordfetti Club
🔥 Using AI to work smarter with your content and copy
🔥 Training AI to speak your brand (so you don’t sound like a robot)
🔥 What’s working (and what’s not) on social media right now
🔥 SOPs for repurposing your content and saving loads of time
🔥 How to create a strategic lead magnet that lands more leads in your inbox
🔥 Email campaigns that generate serious ROI
🔥 IG Stories that don’t just entertain, but sell
🔥 Sales psychology (the secret to never feeling salesy, pushy, or giving yourself the ick)
🔥 Selling with storytelling
🔥 How to identify different buyer types and understand what they need before saying “yes”
🔥 Current consumer behaviour and landscape (because what worked in 2024 ain’t workin’ today)
🔥 Small tweaks to increase conversions (you don’t have to recreate the wheel to see success!)
🔥 How to content plan without getting lost in the overwhelm, thanks to our proven system
🔥 Writing ad copy that stands out and gets the right kind of attention
🔥 Writing website copy that sells for you 24/7
🔥 Writing sales copy that is aligned with your values and brand and attracts the right people
A better question would be what topics do we not cover…
What topics do we cover?
For around $1 a day!
You’re getting continuous access to a complete arsenal of cutting-edge strategies, trending strategic content ideas, up-to-date learnings and resources, our on-demand support AND a supportive community to supercharge your content, amplify your visibility, and grow your business…
But inside The Wordfetti Club…
Outsourcing? Isn’t cheap.
It can cost you a minimum of $1k a month to get done-for-you work done. (Not to mention the time you invest briefing your contractor, editing, and providing feedback).
And upskilling via content and marketing courses and group programs? Can be a hefty 4-figure investment juuust for strategies that may go out of date by the time you’re ready to implement.
You’ve been around the digi-world long enough to know that…
What you’ve always wished AI could do…
Wordfetti Club members are the ONLY people with access to FETTIBot™, our Wordfetti-trained AI.
Imagine, having your own copywriting assistant to help you brainstorm, write, edit, and strategise (that’s AI-powered, but human-trained with our framework) for just $49/month!
FETTIBot™
Your new copywriting assistant and team member.
🤖
Your AI game just got a major upgrade
Don’t miss out on our newest addition to the Club…
What people are saying about
FETTIBot
Want mentorship, community, and a tried-and-tested monthly content action plan to grow your business for the price of 2 x soy lattes a week?
I'm in
(Approx $790 AUD incl. GST)
$490 USD
Annual
I'm in
✅ Monthly LIVE Q&A coaching sessions with Anita + guest industry experts.
✅ Monthly Action Plans so you know exactly what to do (and say) to make a needle-moving shift in your biz.
✅ Monthly implementation hours of co-writing to get it done.
✅ Exclusive access to FETTIBot™, your new team member, a Wordfetti-trained copywriting assistant, strategist and writer
✅ A private podcast where you can access all training, workshops, and exclusive Club content on the go.
✅ Dedicated members-only community to form friendships, and collabs, and get feedback and encouragement.
(Flexible, cancel anytime)
(Approx $79 AUD incl. GST per month)
$49 USD
Monthly
✅ Monthly LIVE Q&A coaching sessions with Anita + guest industry experts.
✅ Monthly Action Plans so you know exactly what to do (and say) to make a needle-moving shift in your biz.
✅ Monthly implementation hours of co-writing to get it done.
✅ 12-months exclusive access to FETTIBot™, your new team member, a Wordfetti-trained copywriting assistant, strategist and writer
✅ A private podcast where you can access all training, workshops, and exclusive Club content on the go.
✅ Dedicated members-only community to form friendships, and collabs, and get feedback and encouragement.
✅ 2 months free! (Value: $98)
(Cancel anytime after 12 months)
— Jen, founder of pink pom pom social
"It's been a GAME CHANGER for me in my confidence to show up with all the ideas!"
I hear ya!
I know you didn’t start your business just to spend hours agonising over words, pumping out things that don’t convert, and trying to keep up with short-lived trends.
That’s why I created the Club, to ensure you always have an action plan (so you know what to do) and accountability (so you actually DO what you need to do).
Paired with a generous community that values accountability, connection and collaboration, we’ll transform the way you approach writing and speaking about your business so you can finally get the results you deserve and become the go-to brand in your industry.
So what do ya say?
“I learn all these new strategies but I just don’t have time to USE them!”
“I don’t know what to do… so I don’t do anything to market my business.”
“I feel stuck. I don’t know what to say or write when it comes to my business!”
“I pour so much time and effort into my post but only get 5 likes and no replies. What’s the point?!”
“I don’t know how to sell without sounding salesy, so I just don’t sell.”
“I spend hours overthinking and second-guessing what I’m writing and posting.”
“I just can’t.”
...every day, I get DMs. Emails. And comments from business owners just like you, that say:
Lawyer turned Copywriter, Brand Strategist and Soy Mocha Aficionado.
With a background in psychology, and a big love for the emotion and idea-triggering power of language and linguistics, I help online biz owners, like you, catapult their biz into the stand-out success-o-sphere through the power of of the written word.
Why?
Because words are the central medium through which you and I connect and communicate.
You could have the BEST product or service out there but if you don’t have the words to market it? No one will ever know about it.
From emails, and videos, to websites or ads, words dominate every element of your marketing, yet...
Hi, I’m Anita.
Wondering just who is this fetti-obssessed lady?
Best value!
Upfront please!
(Approx $790 AUD incl. GST) per year
$490 USD
12-MONTHS UPFRONT
2 Months free!
I'm in
(Approx $79 AUD incl. GST) per month
CANCEL ANYTIME
$49 USD
MONTHLY
Most flexible!
Join the Wordfetti Club
— Maddy, founder of Sunday Club
So if you want to learn how to strike the perfect blend between human creativity, strategic content know-how, and AI…
And you want to do it alongside a community of incredible business owners riding the content wave together…
Then join us inside The Wordfetti Club!
You’ll also get access to our soon-to-be-launched AI-powered yet human-trained assistant: FETTIBot. Imagine, having your very own copywriting assistant (trained with our frameworks) to help you brainstorm, strategise, write, and edit for a fraction of the price?
Inside The Wordfetti Club, you’re not just learning how to implement simple tweaks to uplevel your copy and content …
OR getting access to monthly LIVE Q&A coaching from me and guest marketing experts so you’re always ahead of the curve…
OR following a custom, psychology-backed action plan every month.
But when you know how to create ORIGINAL content, and you can zig when others zag?
YOU will become the stand-out, no-brainer choice your audience flocks to!
If you depend solely on AI to churn out all your content and copy as well as generate all your ideas (just like everyone else)…
What you share out there will end up drowning in a sea of digital same-ness aaand bring you right back to square one ― with content and copy that doesn’t convert, has low engagement, and feels lost in the void.
But AI alone is not a shortcut to wordy success.
As a copywriter who’s played around with ChatGPT, I LOVE how powerful AI is
“But what about ChatGPT?”
Love Notes
kind words
Best value!
Upfront please!
(Approx $790 AUD incl. GST) per year
$490 USD
12-MONTHS UPFRONT
2 Months free!
I'm in
(Approx $79 AUD incl. GST) per month
CANCEL ANYTIME
$49 USD
MONTHLY
Most flexible!
Join the Wordfetti Club
What people are saying about
The Wordfetti Club
You are a content writer, copywriter, social media manager or VA and you want to be mentored by us, be up to date with the latest content strategies and upskill so you deliver even better results for your clients.
You want to better your confidence when it comes to writing content and marketing your business, and do so with less stress, and more ease.
You are looking to find a generous community of incredible business owners who are on the same journey with you, because you know it’ll drive you forward and keep you accountable.
You are ready to spend less time in the weeds of your content but don’t want to outsource it completely. (Psst. You can totally hand off our Action Plans and resources to your VA or give access to your social media manager to do all the heavy lifting for you!)
You’re ready to take action and implement a proven content marketing system that will actually move that dang needle and get you more of the sales you want.
You don’t want to spend $3K+ on another marketing or content course (only to feel more overwhelmed, and still feel lost in the sauce of how to write about your biz).
You’ll feel right at home inside if:
Wondering who The Wordfetti Club is for?
Best value!
Upfront please!
(Approx $790 AUD incl. GST) per year
$490 USD
12-MONTHS UPFRONT
2 Months free!
I'm in
(Approx $79 AUD incl. GST) per month
CANCEL ANYTIME
$49 USD
MONTHLY
Most flexible!
Join the Wordfetti Club
What people are saying about The Wordfetti Club
Love Notes
kind words
The choice is yours, my friend!
All of us inside The Wordfetti Club are ready to cheer you on and support you in this business growth journey.
And with our cancel-anytime policy, there’s truly nothing to lose!
So why not take the leap and join us on this incredible adventure?
Xx Anita
🥳 Gain a deep understanding of the ins and outs of what’s working in marketing today so you can be confident your efforts will pay off.
🥳 Take consistent, strategic action every month because you have an action plan to follow that is proven to deliver results for our clients and students, and maximise every piece of content you create so you can be the EVERYWHERE brand.
🥳 Surround yourself with THE most supportive community of incredible business owners who’ll hold you accountable, encourage you to stay consistent, and cheer you on as you market your wildly successful business.
🥳 Write aligned content that connects with your audience and leads to more SALES.
OR
You can make a different choice. One where you get to:
☹️ And pouring your time, heart, and energy into random content, wondering if any of your strategies will work or if you should just start over.
☹️ Flying solo on this business journey and wondering if you’re the only one whose engagement is low and motivation is even lower.
☹️ Sitting still, not knowing how to market your business or implement anything you’ve learned along the way so you just end up frozen.
You can either continue:
It’s nearly the end of the scroll, my friend. So it’s time to make a decision.
faqs
You get:
- Live practical masterclasses and Q&A sessions with Anita (and guest experts),
- Monthly co-writing sessions
- Exclusive access to FETTIBot (your AI-powered content squad trained on 8+ years of conversion psychology)
- A community of 200+ business owners
- Wordfetti Playbooks (dropping from June)
- Action Plans and done-for-you templates each month
- Aaaand our growing vault of micro-lessons and replays.
But here’s what nobody tells you: AI outputs are only as good as your inputs.
If you don’t understand buyer psychology, if you haven’t defined your Brand DNA, and if you can’t spot the difference between copy that converts and copy that just… exists? Then AI is just giving you more of what isn’t working, faster.
TWC gives you the skill that makes ALL your tools work better, including AI. Sharp thinking in, sharp content out. That’s the difference.
(OH, and FETTIBot is exclusive to members. The Club is the only place where you’ll get access to her - plus every new AI tool we build.)
TWC is where you PRACTISE. It's live mentorship, real-time feedback from Anita, co-writing sessions, a community sharpening the same skills alongside you, and FETTIBot doing the heavy lifting on execution.
Think of WYW as the classroom and TWC as the training ground. They work beautifully together, but TWC is where the skill actually gets built through reps, feedback, and doing.
ChatGPT pulls from generic internet data. FETTIBot pulls from proven, psychology-backed IP that has driven $50M+ in client sales.
Think of it this way: ChatGPT can write you an email. FETTIBot can write you an email that gets opened, gets read, and gets sales - because she’s trained on the psychology behind why people buy.
It's like having your own 7-figure caption writer, email strategist, carousel builder, ad copywriter, content coach, and repurposing engine ALL IN ONE, on demand.
She's also where you'll get first access to every new AI tool we build - including FETTIBot v2.0, dropping in the coming months (and free for all current members). The longer you're in the room, the more powerful your toolkit grows.
And if you ever get stuck, the community and our team are right there to help.
The Wordfetti Club isn't another thing on your to-do list. It's the thing that makes everything else easier. Instead of spending hours staring at a blank screen, Googling strategies, or rewriting the same caption four times - you know exactly what to say and how to say it.
FETTIBot alone will save you hours every single week. She'll draft your emails, script your reels, repurpose your content across platforms, and critique your copy in minutes. (She’s literally saved our team 15+ hours every week).
And the take-what-you-need design means you're never behind. Some months you'll attend the live session, jump into co-writing, and spend time in the community. Other months, you'll just use FETTIBot and grab the Action Plan. Both are completely fine.
There's no curriculum to keep up with. No modules to fall behind on. It works with your capacity, not against it.
Plus, everything live is recorded and uploaded to our private podcast, so you can listen while you're walking the dog or on the school run. And you can submit questions in advance if you can't make a session.
Oh, and one more thing - you don't have to do this yourself. You can hand your monthly action plan straight to your VA or social media manager and let them run with it.
And FETTIBot, the community, the Playbooks, the vault - all of that is available 24/7 on your own schedule. Take what you need, leave what you don't.
(But fair warning: most people who get inside don't want to leave. Especially once they've met FETTIBot.)